“…Furthermore, some studies have studied specific regions of certain wineproducing countries; for example, Telfer (2001) explored the strategic alliances of vineyards and wineries in Canada's Niagara region, finding that cooperation with vertical (e.g., supply chain partners) and horizontal (e.g., competitors) partners can improve firms' wine tourism offerings. The wine industry provides scholars with an empirical context to study certain phenomena, with such a setting allowing researchers to build and/or test broader management theories (Bamberry and Wickramasekara, 2012). Furthermore, Crick (2018) utilised the "New Zealand Winegrowers' database", and identified a sub-set of this population to interview, observe, and indeed contact due to having access to such archival information.…”