Don’t believe the hype: a grounded exploratory six country wine purchasing study

Pelet, Jean‐Éric; Lecat, Benoît; Khan, Jashim; Rundle‐Thiele, Sharyn; Lee, Linda W.; Ellis, Debbie Joffe; Wolf, Marianne McGarry; Wegmann, Anne Lena; Kavoura, N; Katsoni, Vicky

doi:10.1080/09571264.2017.1309644

Cited by 11 publications

(4 citation statements)

References 42 publications

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“…Regarding the latter, winemakers already apply multiple techniques and tools for their promotion, such as social media and websites, participation in wine exhibitions and wine contents, and cooperation with travel agencies. Greater use of digital marketing tools which have been highlighted by other authors [18][19][20] as crucial for the promotion of wineries, especially during and after the pandemic [21] is suggested, but also closer cooperation with travel agencies which have been shown to play an important role in the promotion of special and alternative forms of tourism in Montenegro [22]. In order to embrace the importance of the development of wine tourism in Montenegro, previous research [6] also emphasizes that tourists should have the possibility to buy wine at a lower price directly in wineries than in stores which is not still the case.…”

Section: Discussionmentioning

confidence: 97%

Wine Tourism in Montenegro in the Post-COVID-19 Era

Stankovic,

Trihas,

Dimou

2024

Springer Proceedings in Business and Economics

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The aim of this paper is to explore the level of wine tourism development in Montenegro, focusing on the challenges emerged by the COVID-19 pandemic. More specifically, this research examines the motivation for (or not) engaging in wine tourism, the annual volume of visitors, the services offered to visitors, the promotional actions, the critical factors for the further development of wine tourism in the country, the impact of the pandemic on wineries and the strategies the winemakers followed to cope with it. In order to meet this aim, a survey was conducted via an online questionnaire in a sample of 41 wineries from different wine-producing regions in Montenegro. Results indicate that most of the wineries have been actively involved in wine tourism, providing different activities to their visitors, as winemakers recognize both the potential of wine tourism as an economic activity, as well as specific benefits for their wineries. However, winemakers admit that wine tourism in Montenegro is still on its infancy, proposing specific measures for its further development. In addition, the majority of winemakers reported that the pandemic has heavily affected their wine tourism activity, forcing them to take multiple measures to cope with these effects and adapt to the ‘new normality’. Findings and discussions of this study are useful both to wine industry practitioners and to academic researchers interested in wine tourism.

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Section: Discussionmentioning

confidence: 97%

Wine Tourism in Montenegro in the Post-COVID-19 Era

Stankovic,

Trihas,

Dimou

2024

Springer Proceedings in Business and Economics

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“…Buying and selling wine are complex processes due to uncertainty in product, brand, or distribution channel choice affecting both producers and consumers (Di Vita et al, 2019; Pelet et al, 2017). For producers, distribution channels have been proving particularly difficult to navigate.…”

Section: Introductionmentioning

confidence: 99%

Exploring how consumer cooperatives might strategically incorporate social media to distribute wine

Pelet,

Taieb,

Lecat

et al. 2023

J of Consumer Behaviour

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This research advances our understanding of disruptions to marketing channels in the digital world by investigating the viability of consumer cooperative systems which are envisioned as multi‐actor constructed networks using social media (SM) platforms. It introduces the concepts of “social media consumer wine cooperator” as a new distribution channel for wine and investigates the consumer's intention to participate in an SM and become a wine cooperator. Relying on the uses and gratifications theory (UGT), we adopted a quantitative research inquiry with data gathered using an online survey involving a sample of 486 French consumers. We empirically tested the relationships among four factors: attitude toward buying wine based on SM recommendations, perceived risks, intention to buy wine on SM, and consumer intention to become an SM wine cooperator. Findings indicate that the intention to be an SM wine cooperator is positively correlated with attitude toward buying wine based on SM recommendations and the intention to purchase wine on SM. To finish with, we link the concept of the consumer wine co‐op to the current debate in the literature on centralized versus decentralized (built on top of blockchain networks) social media platforms, opening the door for future research avenues.

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“…A large body of literature (e.g. Chrea et al , 2011; Laverie et al , 2011; Pelet et al , 2017; Vrontis et al , 2011; Xiong and Li, 2017) has investigated how consumers form opinions throughout their entire buying process using the evaluation of intrinsic and extrinsic wine attributes. Among them, grape variety has been found to be important in informing the consumers’ purchasing decisions (Jaeger et al , 2009).…”

Section: Introductionmentioning

confidence: 99%

“…This is why, in the wine choice decision, consumers rely on multiple product cues and different information sources to reduce the perceived risk associated with their purchase experience (Barber et al, 2007;Famularo et al, 2010). A large body of literature (e.g., Chrea et al, 2011;Laverie et al, 2011;Lockshin and Corsi, 2012;Pelet et al, 2017;Xiong and Li, 2017) has investigated how consumers form opinions throughout their entire buying process using the evaluation of intrinsic and extrinsic wine attributes. Among them, grape variety has been found to be important in informing the consumers' purchasing decisions (Jaeger et al, 2009).…”

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confidence: 99%

Online wine ecosystem: the digital narrative of Sangiovese

Nosi

Mattiacci

Sfodera

2019

BFJ

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Purpose The purpose of this paper is to investigate how grape varieties are narrated online by non-winery-owned sources in four countries: Australia, Canada the UK and the USA. This study focuses on Sangiovese, the most important varietal of Italy. Design/methodology/approach Texts collected on the Internet underwent a software-assisted semantic clustering procedure based on text-mining techniques. Identified clusters were then qualitatively analyzed by content. Findings The digital narrative on Sangiovese is mainly technical and conveyed by adopting a professional slant that is suitable for knowledgeable consumers but less effective for common and unexperienced wine drinkers. Online information is concentrated in few websites that act as information gatekeepers. Research limitations/implications The study contributes to the wine-related managerial literature on grape varieties, which are considered one of the most powerful factors in addressing consumer wine choice. Additionally, the investigation sheds light on the online wine ecosystem, by providing insights on how information is provided and the contents that are conveyed on the Internet. The findings of this study may be useful for Italian operators willing to promote Sangiovese-based wines in foreign markets. Originality/value Though explorative in nature, this study represents one of the first attempts to investigate the online narrative of grape varieties by presenting a marketing perspective and examining the characteristics of non-winery-owned online information which may shape wine consumers’ behavior.

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Don’t believe the hype: a grounded exploratory six country wine purchasing study

Cited by 11 publications

References 42 publications

Wine Tourism in Montenegro in the Post-COVID-19 Era

Wine Tourism in Montenegro in the Post-COVID-19 Era

Exploring how consumer cooperatives might strategically incorporate social media to distribute wine

Online wine ecosystem: the digital narrative of Sangiovese

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