Don’t give US pink ribbons and skinny girls: Breast cancer survivors’ evaluations of cancer advertising

Taylor, Kimberly A.; Knibb, Jana Nekesa

doi:10.1080/07359683.2019.1618007

Cited by 4 publications

(1 citation statement)

References 27 publications

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“…This connection may be related to similarity with people in the ad. In an appeal for breast cancer, participants noted the women in the ads did not look like them and there was a lack of substantive communication about detection and treatment options available (Taylor and Knibb 2019). Yet, the use of realistic body image cues in advertising increased consumption of food and a reduced motivation to engage in a healthier lifestyle (Lin and McFerran 2016).…”

Section: Message-related Effectsmentioning

confidence: 99%

The dance between darkness and light: a systematic review of advertising’s role in consumer well-being (1980–2020)

Gilbert

Stafford

Sheinin

et al. 2021

International Journal of Advertising

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Advertising is oft described as the art of capitalism. This indispensable form of communication, in all its Technicolor glory, has the power to shape culture, conscience and commerce. Therein lies the (potential) rub. Advertising promotes consumption as the solution to all of life's problems. Consumers appear to benefit when conveyed information reduces ignorance and lowers transaction costs for legitimate needs. However, consumers may also be adversely affected when the persuasive influence on consumer behavior extends to the production of previously undiscovered wants or desires. The resultant veil of consumerism enables individuals to overlook the inevitable hollowness that underlies the pursuit of wellbeing through material goods and services. Academic research reinforcing the efficacy of advertising and highlighting its cautionary contours abounds across multiple disciplines. This begs the question, 'Does advertising, in fact, help or hinder consumer well-being (CWB)?' The authors conduct a systematic review of the literature between the years 1980 (the emergence of CWB as a formal construct in the marketing literature) and 2020 to establish the extent to which extant research has progressed in response to this broad question. Grounded theory supports a series of emergent themes, as well as inconspicuous gaps that require attention to move the field forward. A framework is developed, and research agenda proposed, to guide future study.

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Section: Message-related Effectsmentioning

confidence: 99%