The present study aimed to know whether all cows have been showing declining fertility or only a proportion of cows are attributed to the declining fertility, and to describe factors affecting the level of fertility. A total of 131 cows calved from February 2005 to December 2007 in a dairy herd were examined. Fourteen cows were excluded from the study because of early culling. Of the remaining 117 cows, 47 (40%) conceived within 115 days postpartum after 1-3 artificial insemination (AI) (normal fertility cows), 42 (36%) conceived after 115 days postpartum following 1-3 AI or were culled after 1-2 (sub-fertility cows/culled), and 28 (24%) were inseminated more than three times without detectable genital tract abnormalities (repeat breeders). Calving to conception interval in the normal fertility group was 72 + 3 days, while in the sub-fertility/culled and repeat breeding groups the intervals were 170 + 8 and 259 + 16 days, respectively. Endometritis was the risk factor for sub-fertility/culled (odds ratio (OR) = 3.76). Prolonged luteal phase (OR = 4.08), delayed first ovulation (OR = 6.02), and delayed corpus luteum formation after AI (OR = 8.55) were the risk factors for repeat breeding. In conclusion, 60% cows showed reduced fertility in a herd, while the other 40% had normal fertility. Uterine infection and some ovarian disorders contributed to reduced fertility.