To evaluate the localized magnetic field (MF) exposure of the cashier’s hand due to a particular de-magnetization device (deactivator) for single-use labels of an acousto-magnetic (AM) electronic article surveillance (EAS) system, comprehensive measurements of MF near the surface of the deactivator and numerical computations of the induced electric field strength Ei were performed in high-resolution anatomical hand models of different postures and positions with respect to the deactivator. The measurement results for magnetic induction B were assessed with respect to the action levels (AL) for limb exposure, and the computational results for Ei were evaluated with respect to the exposure limit values (ELV) for health effects according to EU directive 2013/35/EU. For the ELV-based assessment, the maximum of the 2 x 2 x 2 mm3 averaged Ei (maxEi,avg) and the respective 99.9th, 99.5th, and 99.0th percentiles were used. As the MF impulse emitted by the deactivator for de-magnetization of the AM-EAS labels was highly non-sinusoidal, measurement results were assessed based on the weighted peak method in time domain (WPM-TD). A newly developed scaling technique was proposed to apply the WPM-TD also for the assessment of the (non-sinusoidal) Ei regarding the ELV. It was used to calculate the resulting WPM-TD based exposure index (EI) from frequency domain computations. The assessment regarding the AL for limbs yielded peak values of magnetic induction of up to 97 mT (measured with a 3 cm2 MF probe on top of the deactivator surface) corresponding to an EI of 443 %. However, this was considered an overestimation of the actual exposure in terms of Ei as the AL were defined conservatively by intention. A WPM-TD based assessment of Ei finally led to worst case EI up to 135 %, 93 %, 78 %, and 72 % when using the maxEi,avg, 99.9th, 99.5th, and 99.0th percentiles, respectively.