Drivers for the proactive online disclosure of information in the NGO sector: the Colombian case

Gálvez‐Rodríguez, María del Mar; Caba-Pérez, Carmen; López-Godoy, Manuel

doi:10.1108/oir-05-2014-0113

Cited by 13 publications

(20 citation statements)

References 57 publications

(102 reference statements)

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“…One of these channels is the Internet, where web pages are a source of data that give credibility to initiatives (Kingston and Stam, 2013). The credibility of the information given may help users to positively perceive the proposed action (Stuart et al, 2014). Therefore, the quality and veracity of the information can influence users' attitudes toward the use of digital platforms on which NGOs provide information about their projects (Fast et al, 2013).…”

Section: Hypothesis Developmentmentioning

confidence: 99%

What Drives Volunteers to Accept a Digital Platform That Supports NGO Projects?

2020

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Technology has become the driving force for both economic and social change. However, the recruitment of volunteers into the projects of non-profit-making organizations (NGO) does not usually make much use of information and communication technology (ICT). Organizations in this sector should incorporate and use digital platforms in order to attract the most well-prepared and motivated young volunteers. The main aim of this paper is to use an extended Technology Acceptance Model (TAM) to analyze the acceptance of a technological platform that provides a point of contact for non-profit-making organizations and potential volunteers. The TAM is used to find the impact that this new recruitment tool for volunteers can have on an ever-evolving industry. The TAM has been extended with the image and reputation and visual identity variables in order to measure the influence of these non-profit-making organizations on the establishment and implementation of a social network recruitment platform. The data analyzed are from a sample of potential volunteers from non-profit-making organizations in Spain. A structural equation approach using partial least squares was used to evaluate the acceptance model. The results provide an important contribution to the literature about communication in digital environments by non-profit-making organizations as well as strategies to improve their digital reputation.

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Section: Hypothesis Developmentmentioning

confidence: 99%

What Drives Volunteers to Accept a Digital Platform That Supports NGO Projects?

2020

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“…Specifically, Facebook has been identified as being innately focused on relationship-building [45] and helps to boost engagement and enhance the dialogue between users [22]. Regarding possible explanatory factors underlying online communication in the NGO sector [20], the focus was initially placed on identifying which variables influenced the level of information disclosed by NGOs through Web 1.0 [46,47]. Subsequent studies of Web 2.0 data centered on the adoption of social media by NGOs [11], unraveling which factors affect the use of content available on social media such as Twitter [20].…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Unpacking the Drivers of Stakeholder Engagement in Sustainable Water Management: NGOs and the Use of Facebook

Alonso-Cañadas

Galán-Valdivieso

Saraite-Sariene

et al. 2019

Water

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The number of people worldwide without access to safe drinking water or adequate sanitation is an unresolved and growing concern, with non-governmental organizations (NGOs) playing an important role in mitigating the effects of water shortage. These organizations utilize the communication mechanisms at their disposal, such as social media, to help spread their social message and to achieve the commitment of society to their cause. In this context and based on dialogic and the resource dependence theory framework, the main aim of this research is to analyze how organizational structure, resource allocation and communication policies of NGOs focused on water management influence the online commitment of their stakeholders. Exploratory results show that these NGOs are not taking enough advantage of social media to engage with their potential donors and volunteers because of the remarkable difference between the management of Facebook posts and users’ behavior. Using multivariate lineal regression, our findings show that certain structural (namely, size, reputation and board size), economic (fundraising expenses) and social media (number of Facebook fans) characteristics positively influence stakeholder engagement, while administrative spending and a broad presence in many social networks straitens the ability of these type of NGOs to attract and retain stakeholders’ commitment through social media.

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“…Moreover, the disclosure must consider technical characteristics about the design and functionalities of the channel of communication used (Campbell and Beck, 2004). Websites are the main channel that these organizations use to disclose information (Gálvez-Rodríguez et al , 2014, 2016; Eimhjellen et al , 2014; Ingenhoff and Koelling, 2009). This practice is known as internet financial reporting (Debreceny et al , 2002).…”

Section: Literature Reviewmentioning

confidence: 99%

Is online disclosure the key to corporate governance?

Arceiz

Torres

Pérez-Grueso

2019

OIR

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Purpose The economic literature shows contradictory results when the relationship between corporate governance and financial position is assessed. The purpose of this paper is to analyze the role of the online disclosure of information, as an omitted variable, in this relationship. Design/methodology/approach In order to test the role of the online disclosure of information, a set of the structural equation models is evaluated. In these models, the indirect effect of the online disclosure on the relationship between corporate governance and the financial position, defined by performance, funding and investment, is analyzed. Findings Using data from a sample of 252 Spanish public non-profits between 2012 and 2016, the authors found that the development of corporate governance practices is not, by itself, able to improve the financial position of these organizations. These improvements can only be achieved if the online disclosure is promoted. Research limitations/implications Organizations should not only follow corporate governance practices but also communicate to the stakeholders the degree of development of these practices in an exercise of accountability. Finally, Web 3.0 practices must be promoted because they can be a mechanism to reinforce corporate governance practices and achieve a solid financial position. Originality/value This study contributes to the debate about the role of the online disclosure, introducing this transparent practice as a variable omitted by previous research. Moreover, the authors have considered the evolution for a period of four years in relation to the information published by each organization on the internet.

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Drivers for the proactive online disclosure of information in the NGO sector: the Colombian case

Cited by 13 publications

References 57 publications

What Drives Volunteers to Accept a Digital Platform That Supports NGO Projects?

What Drives Volunteers to Accept a Digital Platform That Supports NGO Projects?

Unpacking the Drivers of Stakeholder Engagement in Sustainable Water Management: NGOs and the Use of Facebook

Is online disclosure the key to corporate governance?

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