Driving healthcare wearable technology adoption for Generation Z consumers in Hong Kong

Cheung, Man Lai; Leung, Wilson K.S.; Chan, Haksin

doi:10.1108/yc-04-2020-1123

Cited by 51 publications

(46 citation statements)

References 85 publications

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“…Wearable healthcare-technology products are in the sphere of one of the most promising areas in the Internet of things (IoT), allowing users to evaluate their health data as to meet their needs to improve their health (Kim and Shin, 2015;Pinto and Yagnik, 2017). It is thus regarded as having the potential to improve consumers' health conditions as well as quality of life (Cheung et al, 2020d). This technology allows consumers to enjoy unique brand experiences in the value co-creation process, sharing their experiences in using wearable healthcare-technology products on social media platforms, along with their personal needs and ideas, in how to improve the product features (Pinto and Yagnik, 2017), hence contributing to the building of consumers' positive brand knowledge (Vivek et al, 2012).…”

Section: Methodology 41 Data Collection and Samplementioning

confidence: 99%

The role of social media elements in driving co-creation and engagement

Cheung

Pires²,

Rosenberger³

et al. 2021

APJML

Self Cite

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PurposeThe purpose of this paper is to develop and empirically test a research model examining the impact of five social media marketing (SMM) elements–entertainment, customization, interactivity, electronic-word-of-mouth (eWOM) and trendiness–on consumers' intent to participate in value co-creation and on consumer–brand engagement (CBE) and perceived brand value in turn.Design/methodology/approachThe research model is tested for wearable healthcare technology, a smart-technology product. Data were collected in China from 294 users using a self-administered online survey. Data analysis uses partial least squares – structural equation modelling (PLS-SEM).FindingsEntertainment, customization and eWOM are the key predictors in driving consumers' value co-creation intention, thereby strengthening the value co-creation process, CBE and perceived brand value. In contrast with previous studies in the area of value co-creation and CBE, the impact of interactivity and trendiness on value co-creation intention is non-significant.Research limitations/implicationsThe research contributes to the literature by providing an understanding of how to use SMM dimensions to drive consumers' value co-creation intention for smart-technology products, such as healthcare-wearable technology. However, this study is cross-sectional in nature and its focus is solely on wearable healthcare technology in China. To enhance the generalizability of the findings, future research might consider a longitudinal design and include comparisons between countries with diverse cultures, along with other types of smart-technology products.Practical implicationsThe findings provide guidance for marketers to enhance CBE and perceived brand value by strengthening consumers' value co-creation intention, using SMM with entertaining and customized content and encouraging positive referrals on social-media platforms.Originality/valueScholarly attention on the importance of SMM in strengthening consumers' value co-creation intention and CBE is limited, and the question of which SMM elements are effective in driving value co-creation and its link to perceived brand value has not been examined. This paper contributes to the marketing literature by developing and empirically testing a research model, revealing entertainment, customization and eWOM as key SMM elements driving value co-creation intention and CBE for a smart-technology product in China.

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Section: Methodology 41 Data Collection and Samplementioning

confidence: 99%

The role of social media elements in driving co-creation and engagement

Cheung

Pires²,

Rosenberger³

et al. 2021

APJML

Self Cite

View full text Add to dashboard Cite

show abstract

“…Alternatively, given 5% significance level with minimum R square 0.25 with statistical power of 80%, sample size of 59 was recommended (Cohen, 1992). Given the 151-sample size, PLS-SEM is applicable to this study (Cheung et al, 2020a;Cheung et al, 2020b, Leung et al, 2020. The nature of population should also be considered to form a reasonable justification of the small sample size (Hair et al, 2019).…”

Section: Data Collectionmentioning

confidence: 99%

Do gamified elements affect young people’s use behaviour on consumption-related mobile applications?

Wut¹,

Leung

et al. 2021

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Purpose This study aims to investigate whether gamified elements affect the use behaviour of young people (between age 12 and 25 years) on consumption-related mobile applications. Design/methodology/approach A survey was conducted on 151 young people between the ages of 12 and 25 years. Findings The results showed that use behaviour on consumption mobile applications was affected by gamification. Behavioural intention to use was affected by the performance expectancy (PE) and effort expectancy (EE) of mobile application designs. Mobile applications characteristics do not affect behavioural intention to use mobile applications but through the mediator mobile application designs. Research limitations/implications This study also proposes mechanisms that explain how mobile apps characteristics affect EE and PE through app designs. Use behaviour is affected by Gamification elements. Affective need and social need link up uses and gratification (U&G) theory and unified theory of acceptance and use of technology (UTAUT)in gamification context. This study confirms the affective need affecting behavioural intention (Thongsri et al., 2018). In this regard, the mechanism between the relationship of affective need and behavioural intention was showed. Affective need through both PE and EE influencing behavioural intention. Practical implications Corporations should consider adding gamified elements into consumption-related mobile apps to increasing usage behaviour. Lucky draws, quizzes and games could be built in for mobile apps. Mobile app designs and characteristics could improve user experience by allowing consumers to perform their search and buying processes easily. Mobile app designs will not directly influence “behavioral intention to use” but use behaviour. Social implications Practitioners need to look at the problem from technological and customer perspectives. From technological viewpoint, both mobile apps characteristics and design are important in affecting user behaviour. From customer’s perspective, it would be helpful to add gaming elements to the mobile apps and induce emotion. One may also use visual image to create an immersive experience on the development of storyline. Prospective customers might focus on what is going on in the story and pay less attention on its own logic. Thus, simply lucky draw might not have a true effect since player have its own belief working. A suitable story element could have positive effect on mobile apps use behaviour. Originality/value This study is one of the first to examine the association between gamification and use behaviour on consumption-related mobile applications. A new framework was proposed by integrating UTAUT model and U&G theory.

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“…bloggers, vloggers, social media influencers, etc.). When it comes to evaluating products and making decisions about purchases, Generation Z’s perception of novel technology is motivated by product reliable benefits, fun experience (Ng et al , 2019), product innovativeness and product referrals on social networks (Cheung et al , 2020).…”

Section: Managerial Implicationsmentioning

confidence: 99%

Closer together or further apart? Values of hero generations Y and Z during crisis

Azimi

Andonova

Schewe

2021

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Purpose Drawing upon cohort theory, the age-period-cohort framework and the portrait value system, this paper aims to examine differences in basic human values between generations Y and Z as they are shaped by recent major events (most importantly the COVID-19 pandemic). Design/methodology/approach Hypothesized differences between values of generation Y and Z were tested using a content analysis of recent articles (Study 1) and an online survey through a prolific crowdsourcing website (Study 2). Findings This research finds that while both generations value universalism and benevolence, Generation Y is more likely to conform and follow traditions while Generation Z values stimulation, hedonism and achievement more. The top two COVID-19 concerns for both groups were the health of others and financial security. Generation Y is more concerned about the economy while Generation Z is more worried about uncertainty in their future. Research limitations/implications This paper provides insight into how the current environmental crisis has shaped the values of generations Y and Z and offers an understanding of the similarities and differences in values between these two generations. Practical implications The findings have direct implications for the design of products/services and for the creation of effective marketing communications to reach these two consumer groups. Originality/value This research is novel in identifying the basic human values of generations Y and Z as they are shaped by recent events such as the most recent economic recession and COVID-19.

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Driving healthcare wearable technology adoption for Generation Z consumers in Hong Kong

Cited by 51 publications

References 85 publications

The role of social media elements in driving co-creation and engagement

The role of social media elements in driving co-creation and engagement

Do gamified elements affect young people’s use behaviour on consumption-related mobile applications?

Closer together or further apart? Values of hero generations Y and Z during crisis

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