This paper presents a study on the bond characteristics of glass fiber reinforced polymer (GFRP) bars in engineered cementitious composite (ECC). Ninety beam specimens having variable parameters namely bar diameter, GFRP bar types (standard low modulus 'LM' and high modulus 'HM'), two concrete types (ECC and normal concrete 'NC') and embedded length (5, 7 and 10 times bar diameter) were tested as per RILEM specifications. Bond stress-slip characteristics and failure modes of specimens as well as influence of variable parameters on bond strength are described. The performance of various Codes and other existing equations in predicting bond strength of both low/high modulus GFRP bars embedded in ECC compared to NC is described based on experimental results. The bond strength decreased with the increase of embedment length-maximum bond strength reduction of 36% was observed. For both ECC and NC, bond strength reduced with the increase of bar size and ECC produced maximum 1.6 times higher bond strength compared to NC. Code based and other existing equations were found conservative in predicting bond strength of GFRP bars embedded in ECC.