2007
DOI: 10.2753/mtp1069-6679150205
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Dynamic Capabilities View: Foundations and Research Agenda

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Cited by 92 publications
(69 citation statements)
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“…Capabilities in acquiring and transforming tangible and intangible resources are considered as an important determinant of value creation and competitive advantage (Hunt & Morgan, 1995;Hunt & Morgan, 2005;Morgan, 2012;Wang et al, 2013;Kozlenkova et al, 2014). In increasingly fragmented and dynamic markets (Cavusgil et al, 2007), dynamic capabilities of utilising market knowledge become crucial to technological innovation (Bruni & Verona, 2009). Thus, dynamic marketing capabilities are defined in terms of absorptive capacity and knowledge management (BarralesMolina et al, 2014).…”
Section: Introductionmentioning
confidence: 99%
“…Capabilities in acquiring and transforming tangible and intangible resources are considered as an important determinant of value creation and competitive advantage (Hunt & Morgan, 1995;Hunt & Morgan, 2005;Morgan, 2012;Wang et al, 2013;Kozlenkova et al, 2014). In increasingly fragmented and dynamic markets (Cavusgil et al, 2007), dynamic capabilities of utilising market knowledge become crucial to technological innovation (Bruni & Verona, 2009). Thus, dynamic marketing capabilities are defined in terms of absorptive capacity and knowledge management (BarralesMolina et al, 2014).…”
Section: Introductionmentioning
confidence: 99%
“…The theoretical background informing this study draws from a dynamic capability view (DCV) theory which, in essence, is an extension of the resource-based view of the firm, which highlights how the firm develops and sustains competitive advantage and superior profitability (Cavusgil, Seggie & Talay, 2007). As an extension, the DCV stresses the key role of management to appropriately adjust, integrate and reshape organisational skills and resources as well as internal and external functional competences (Borch & Madsen, 2007).…”
Section: Literature Review Dynamic Capabilities View Theory (Dvc)mentioning
confidence: 99%
“…The development of the strategy literature on how firms gain and maintain competitive advantage has come a long way (Cavusgil, Seggie & Talay, 2007). The resource-based view has provided a rich theoretical foundation for understanding how to achieve and sustain competitive advantage for enterprises (Barney, 1991;Penrose, 1959).…”
Section: Marketing Dynamic Capabilitiesmentioning
confidence: 99%