“…We argue that habituation contributes to these changes, not that it is the sole contributor. Swindell, & Weatherly, 1999), the behavioral interactions observed during multiple schedules (McSweeney, Kowal, Murphy, & Isava, in press;McSweeney, Murphy, & Kowal, 2003, 2004bMcSweeney, Swindell, Murphy, & Kowal, 2004;Swindell, McSweeney, & Murphy, 2003), some results that are usually attributed to behavioral economics (McSweeney & Swindell, 1999a;, and the bitonic relation between rate of responding and rate of reinforcement (e.g., McSweeney, 1992 Reducing the effectiveness ofa problematic reinforcer. Many behavioral problems occur because a reinforcer is too strong and maintains too much be-havior (e.g., obesity, smoking, drug consumption).…”