The foundation of an energy sustainable Web of Industrial Things (WoIT) is facing several open issues due to the constraints imposed by the involved devices, the technological heterogeneity and the complex interactions and, hence, communications patterns. Towards this goal, in this paper, a general framework inspired by the Publish-Subscribe principle have been proposed, in order to jointly optimize the service requirements and the network availability. In particular, in this paper we focus on a holistic design with the objective to manage power budget distribution, in order to support applications that extend the basic publish-and-subscribe scheme.The involved WoIT nodes functionalities, interfaces and hardware architectures have been designed, with a special focus on control protocols. The introduced integrated solution has been validated in scenarios minimising and possibly balancing the power consumption. The achieved results show an average improvement of 45% for the communications performance with the wireless power management.