Using all-atom molecular simulation, a wide range of plasticizers for poly(vinyl chlorid) (PVC), including ortho-and tere-phthalates, trimellitates, citrates, and various aliphatic dicarboxylates, are systematically studied. We focus on the e ects of plasticizer molecular structure on its performance, as measured by performance metrics including its thermodynamic compatibility with PVC, e ectiveness of reducing the material's Young's modulus, and migration rate in the PVC matrix. The wide variety of plasticizer types covered in the study allows us to investigate the e ects of seven molecular design parameters. Experimental ndings about the e ects of plasticizer molecular design are also compiled from various literature sources and reviewed. Comparison with experiments establishes the reliability of our simulation predictions. The study aims to provide a comprehensive set of guidelines for the selection and design of high-performance plasticizers at the molecular level. Molecular mechanisms for how each design parameter in uences plasticizer performance metrics are also discussed. Moreover, we report a nontrivial dependence of plasticizer migration rate on temperature, which reconciles seemingly con icting experimental reports on the migration tendency of di erent plasticizers.