2014
DOI: 10.1257/aer.104.5.284
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Dynamics of Demand for Index Insurance: Evidence from a Long-Run Field Experiment

Abstract: This paper estimates how experimentally-manipulated experiences with a novel financial product, rainfall index insurance, affect subsequent insurance demand. Using a seven-year panel, we develop three main findings. First, recent experience matters for demand, consistent with overinference from small samples. Second, spillovers also matter, in the sense that the recent payout experience of village co-residents affects insurance demand about as much as one's own recent payout experience. Third, the spillover ef… Show more

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Cited by 105 publications
(72 citation statements)
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“…The marketing experiments are described in Appendix B1. The effects of some of these manipulations on insurance demand have been analysed separately (Cole et al 2013b;Cole, Stein and Tobacman 2014). All years included a price reduction among the manipulations, either in the form of a fixed discount or a price offered in the context of an incentive-compatible willingnessto-pay elicitation (a Becker-DeGroot-Marschak, or BDM, mechanism).…”
Section: Experimental Designmentioning
confidence: 99%
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“…The marketing experiments are described in Appendix B1. The effects of some of these manipulations on insurance demand have been analysed separately (Cole et al 2013b;Cole, Stein and Tobacman 2014). All years included a price reduction among the manipulations, either in the form of a fixed discount or a price offered in the context of an incentive-compatible willingnessto-pay elicitation (a Becker-DeGroot-Marschak, or BDM, mechanism).…”
Section: Experimental Designmentioning
confidence: 99%
“…This section elaborates. Table A7 and the description that follows were adapted from the discussion of marketing variables and instruments found in the online appendix of Cole, Stein and Tobacman (2014). There are some differences in the instruments due to the different sample being used, and a correction of some minor errors in the earlier paper.…”
Section: Appendix B B1: Description Of Marketing Interventionsmentioning
confidence: 99%
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“…confirmation bias). Otrzymane świad-czenie utwierdza takie osoby w przekonaniu o tym, że podjęta decyzja co do zawarcia ubezpieczenia była słuszna i skłania do ponownego zakupu 37 . Bardzo istotny wpływ otrzymanych świadczeń na zakup ubezpieczenia indeksowego w kolejnych okresach potwierdziło także kolejne badanie rzeczywistego popytu na ubezpieczenia indeksowe w Indiach.…”
Section: Otrzymane Wcześniej Odszkodowania I śWiadczeniaunclassified
“…CV study can be conducted through different experimental designs, such as dynamic field experiment (Cole, Stein, & Tobacman, 2014), iterative bidding game (Asgary et al, 2004) and payment card format (Barnighausen, Liu, Zhang, & Sauerborn, 2007). Among these methods, the double-bounded dichotomous choices (DBDC) is the most commonly used.…”
Section: Introductionmentioning
confidence: 99%