“…Recent discussion has highlighted the idea that innovation is more of a dynamic complementary process with integrated feedback loops than a linear set of pre-planned steps to final outcomes (cf. James et al, 2013;Mäkimattila, 2014;Mäkimattila, Melkas & Uotila, 2013;Santoro, Vrontis, Thrassou & Dezi, 2017;Thrassou, Vrontis & Bresciani, 2018a, 2018b): Actions at different levels need to be synchronised. Although grounded in the tasks of individuals, the group initiative is to handle uncertainty related to the tasks and to entrust challenging demands to group processes (Brav, Andersson & Lantz, 2009).…”