This paper analyses the determinants of consumption decision and household expenditure on cultural goods in Togo, based on survey data from the 2015 QUIBB Basic Well‐being Indicators. The determinants of consumption decision are empirically estimated from a probit model while the determinants of consumption expenditure on cultural goods are estimated from a Tobit model and the CLAD (Censored Lead Absolute Deviation) method. The results show that the decision to consume cultural goods is positively affected by the higher level of education and the place of residence but negatively affected by the size of the household. Likewise, households' consumption expenditure is significantly influenced by income, education level, place of residence, household size, and religion. However, estimation by the CLAD method shows that the magnitude of the effect of these factors differs from one quantile to another. Furthermore, our results highlight a U‐shaped relationship between cultural spending and income. Taking these factors into account can help revive the cultural sector in Togo.