E-Business Readiness, Intensity, and Impact: An Austrian Destination Management Organization Study

Fuchs, Matthias; Höpken, Wolfram; Föger, Andreas; Kunz, Martin

doi:10.1177/0047287509336469

Cited by 97 publications

(50 citation statements)

References 45 publications

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“…Familiarity, ease of use and usefulness were cited as key motivators for adoption. However, the Environmental Context (Fuchs, et al, 2010) does appear to be significant, an area that does not appear to be emphasised in the current social media literature. Most participants cited competitive pressure from similar businesses or their customers as motivating social media adoption.…”

Section: Impactmentioning

confidence: 96%

“…Finally, perhaps due to the nature of their Facebook use, businesses did not highlight Impact on Efficiency or Impact on Business Relationships (Fuchs, et al, 2010) as drivers of value. However, several participants did feel that their Facebook engagement did have a positive impact on customer satisfaction, although this perception was not universal.…”

Section: Impactmentioning

confidence: 97%

“…This research adopted the OECD readiness, intensity and impact model (1999) and the Fuchs et al (2010) framework to guide exploration of the following key research questions:…”

Section: Models Of Technology Adoption and Usementioning

confidence: 99%

See 2 more Smart Citations

‘I just saw this on Facebook, I need it now’: Exploring Small Business use of Facebook

Augar

Zeleznikov

2014

AJIS

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This paper reports on a study exploring social media adoption and use by twelve small businesses. Results indicate that Facebook is the dominant platform used and it can provide small businesses with a virtually cost free and easy way to reach customers. Businesses reported immediate results from using Facebook; customers arrived in store after seeing Facebook posts. Participants felt there were minimal risks involved and none had experienced negative feedback or inappropriate posts. Most felt that using Facebook increased their competitive advantage due to their enhanced online profile. Despite some effort to engage customers, business to consumer transfer of information is the primary function of the Facebook pages studied. Page owners report limited training for and analysis of their Facebook activities. This indicates a need for further research in the small business context, focused on approaches to boosting customer interaction, to realize the full potential of Facebook engagement.

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Section: Impactmentioning

confidence: 96%

Section: Impactmentioning

confidence: 97%

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‘I just saw this on Facebook, I need it now’: Exploring Small Business use of Facebook

Augar

Zeleznikov

2014

AJIS

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“…Pressure from the industry has been considered the most important factor of technology adoption (Fuchs et al, 2010;Leung et al, 2015;Ramdani et al, 2013;Wang et al, 2010) and includes pressures from competitors, governments, trading-partners and customers. In the lodging industry, customer satisfaction is critical and the expectation and demand by customers for communication technologies, such as social media, is a major pressure influencing adoption (Leung et al, 2015).…”

Section: Situational Crisis Communication Theory (Scct)mentioning

confidence: 99%

Using situational crisis communication theory to understand Orlando hotels’ Twitter response to three crises in the summer of 2016

Barbe

Pennington‐Gray

2018

JHTI

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Purpose The purpose of this paper is to assess the crisis communication strategies implemented by hotel and lodging organizations via social media. Specifically, this study analyzed Twitter content by hotels in Orlando, Florida during the summer of 2016 when several crises occurred that made global media coverage, including the alligator snatching on Disney property, the mass shooting at Pulse nightclub and growing concerns of Zika virus. Design/methodology/approach To understand crisis communication in the hotel industry, this study was guided by the technology-environment-organization framework and situational crisis communication theory (SCCT). Twitter content between June 1 and August 31, 2016 from Orlando hotels was collected and content analyzed to determine: was the message related to the crisis event, the SCCT strategy used and the influence of hotel organizational factors (ownership, size, classification) on the use of social media for crisis communication. Findings Results indicate that most hotels are not currently using Twitter as a form of crisis communication. Only the shooting at Pulse Nightclub was communicated and the SCCT bolster strategy was used throughout each of the crisis-related message, reminding stakeholders that they too are a victim. Originality/value This study provides insight into the ways hotels are using social media for crisis communication. Each crisis explored was different, and while the hotels were not responsible for creating the crises, they are responsible for the safety of guests. These results inform hoteliers that there is a responsibility to communicate during a crisis, particularly for informative purposes.

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“…Doolin et al 2002;Yuan et al 2003Yuan et al , 2006Wang 2008;Fuchs et al 2010;Hays et al 2013), no studies exist about mobile technology or RWD. Previous research suggests differing levels of adoption propensity in DMOs , leading to varying levels of sophistication in technology use, especially with respect to websites.…”

Section: Introductionmentioning

confidence: 99%

Drivers of Responsive Website Design Innovation by Destination Marketing Organizations

Gibbs

Gretzel

2014

Information and Communication Technologies in Tourism 2015

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Mobile devices like smartphones and tablet computers are becoming an integral part of how people consume travel destinations. With the tremendous growth in mobile devices for travel planning and consumption purposes, this paper focuses on mobile and responsive website design and the organizational and environmental factors that drive mobile optimization strategies. Using a sample of United States state tourism offices, this research looked at mobile optimization techniques using different website emulators. The findings indicate that destination marketing organizations with lower budgets and organizations with higher website traffic have a greater likelihood of adopting responsive website design.

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E-Business Readiness, Intensity, and Impact: An Austrian Destination Management Organization Study

Cited by 97 publications

References 45 publications

‘I just saw this on Facebook, I need it now’: Exploring Small Business use of Facebook

‘I just saw this on Facebook, I need it now’: Exploring Small Business use of Facebook

Using situational crisis communication theory to understand Orlando hotels’ Twitter response to three crises in the summer of 2016

Drivers of Responsive Website Design Innovation by Destination Marketing Organizations

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