E-Commerce in Developing Countries

Efendioglu, Alev M.

doi:10.4018/9781605661001.ch006

Cited by 6 publications

(12 citation statements)

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“…Furthermore, Chinese managers behave more opportunistically, such as misrepresentation, lying, manipulation and cheating (John, 1984;Williamson, 1985) in the business with out-group members than with the in-group ones (Chen et al, 2002;Leung, 1988;Redding, 1990). These behaviors lead to deceptive advertising, counterfeit products and overpriced products of imperceptible low quality (Efendioglu et al, 2005;Fan and Xiao, 1998;Ho, 2001;Ho and Sin, 1988). Especially, in 2008, the Sanlu milk powder scandal finally evolved into a nationwide dairy-industry crisis in China (Chen, 2009).…”

Section: Chinese Haitao Market Environmentmentioning

confidence: 99%

Strategies and service innovations of haitao business in the Chinese market

Liu

Hong

2016

APJIE

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Purpose-Chinese consumers' cross-border internet shopping, so called "haitao" is an emerging popular trend in China. Haitao can be understood as service innovation process because it creates new market spaces and provides differentiated values for Chinese customers. Design/methodology/approach-This study aims to explore the service innovation strategies and success factors of haitao business in the Chinese market. The authors selected two successful haitao sites of Amazon.cn and Gmarket.co.kr, as representatives of a global player and a niche player, and conducted a comparative case study to analyze their service innovation strategies and key success factors. Findings-This comparative case analysis based on value chain framework revealed some common success factors such as trust, advanced system and alliances as well as their service innovation efforts. Amazon has advantages such as efficient logistics system and global sourcing, whereas Gmarket has advantages such as product category, sales promotions, and payment system. Originality/value-This study provides some implications for managers with localization, alliances and platform strategies.

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Section: Chinese Haitao Market Environmentmentioning

confidence: 99%

Strategies and service innovations of haitao business in the Chinese market

Liu

Hong

2016

APJIE

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“…Moreover, the general challenges of E-commerce in Nigeria include infrastructural issues, risks and security, education and awareness, finance and cost, trust and confidence [26]. Logistics and requisite education were recurring challenges pointed out by the respondents during the oral interviews [18]. We, however, take it that the ingrained idea of owner-does-it-all makes traditional retailers perceive logistics as a huge challenge presented by E-commerce.…”

Section: Discussion Of Findingsmentioning

confidence: 99%

“…It is possible that most traditional retailers will be overwhelmed with the prospect of geographical barrier erosion, considering the historical pattern of owner-does-it-all. To overcome this challenge, there is a need for systematic training and enlightenment that address cultural and non-infrastructural issues, which are unique to Nigerians and may act as potential threats to E-commerce adoption [18]. training and enlightenment that address cultural and non-infrastructural issues, which are unique to Nigerians and may act as potential threats to E-commerce adoption [18].…”

Section: The Nigeria Situationmentioning

confidence: 99%

E-Commerce as a Strategy for Sustainable Value Creation among Selected Traditional Open Market Retailers in Enugu State, Nigeria

et al. 2019

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This paper aims to explore E-commerce as a strategy for sustainable value creation among selected traditional open market retailers in Enugu state. Every town in Nigeria boasts of an appreciable number of traditional retail markets, which play an essential role in African life, acting as both an economic necessity, and a cultural phenomenon that has helped to shape community ideas for centuries. Transactions are mainly conducted using cash. Increased sales, lower costs and enhanced sustainability are potential benefits accruable to the traditional retail markets, considering full adoption of E-commerce. Using a concurrent mixed method, this research used a descriptive survey design with a population, which comprised retailers in the selected traditional markets. A sample size of 234 was drawn from the selected markets using Bill Godden’s sampling size determination. Primary data were collected by questionnaire and interviews, and these data were analysed using descriptive statistics. Hypotheses were tested with chi square. It was concluded that E-commerce has the potential to open up vistas of opportunities in the traditional open markets when used strategically, thereby eradicating incidences of debt, which is a common factor in the traditional retail business, ensuring a mutually beneficial business relationship between retailer and consumer. This ultimately leads to a wider reach, higher transaction rates, bigger profits and sustainability.

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“…Most cultures in developing countries do not support ecommerce and the conditions are not "ripe" because of lack of confidence in technology and online culture (Efendioglu et al, 2004). The social and cultural characteristics of most developing countries and the concepts associated with online transaction pose a much greater challenge and act as a major barrier to adoption and diffusion of ecommerce.…”

Section: Socio-cultural Barriersmentioning

confidence: 99%

“…The social and cultural characteristics of most developing countries and the concepts associated with online transaction pose a much greater challenge and act as a major barrier to adoption and diffusion of ecommerce. Even though online transaction that are pre-cursors to e-commerce, such as catalog and telephone sales, have existed in developed countries and have been used by the public for an extended time period (Efendioglu et al, 2004), such systems are new and novel approaches in developing countries and is not suitable to the culture and way of doing business.…”

Section: Socio-cultural Barriersmentioning

confidence: 99%

Barriers Hindering Ecommerce Adoption

Lawrence

2013

Technology Diffusion and Adoption

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Electronic commerce (EC) has the potential to improve efficiency and productivity in many areas and has received significant attention in many countries. However, there has been some doubt about the relevance of ecommerce for developing countries. The absence of adequate basic infrastructural, socio-economic, socio-cultural, and government ICT strategies have created a significant barrier in the adoption and growth of ecommerce in the Kurdistan region of Iraq. In this paper, the author shows that to understand the adoption and diffusion of ecommerce in Kurdistan, socio-cultural issues like transactional trust and social effect of shopping must be considered. The paper presents and discusses these issues hindering ecommerce adoption in Kurdistan.

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E-Commerce in Developing Countries

Cited by 6 publications

References 0 publications

Strategies and service innovations of haitao business in the Chinese market

Strategies and service innovations of haitao business in the Chinese market

E-Commerce as a Strategy for Sustainable Value Creation among Selected Traditional Open Market Retailers in Enugu State, Nigeria

Barriers Hindering Ecommerce Adoption

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