“…In addition, online shopping convenience which is the second major component of this dimension was developed based on several terms such as access, search, evaluation, transaction, and post-purchase service in forming a major aspect of perceived convenience value (Abdallah & Jaleel, 2017;Jiang, Yang, & Jun, 2013; Q. T. Pham, Tran, Misra, Maskeliunas, & Damaševičius, 2018). Apart from that, online convenience is crucial in forming purchase intention and various other consequences through perceived value (Abdallah & Jaleel, 2017;Assarut & Eiamkanchanalai, 2015;Carlson et al, 2015;Duarte, Costa e Silva, & Ferreira, 2018;Fadhilla & Farmania, 2017;Mahapatra, 2017;Shaw & Sergueeva, 2017). Other aspects involve accessibility (Katta & Patro, 2017), comfort (Purwanto & Kuswandi, 2017), and facilitating conditions.…”