2007
DOI: 10.4018/jcec.2007010102
|View full text |Cite
|
Sign up to set email alerts
|

E-Commerce Opportunities in the Nonprofit Sector

Abstract: The case study presents the experience of the New York Theatre Group (NYTG), a nonprofit performing arts organization, in integrating e-commerce in its operational practices. In particular, its strategic positioning and integration of its web presence into its business model is detailed, along with the consequences and lessons learned from this integration.

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1

Citation Types

0
2
0

Year Published

2009
2009
2012
2012

Publication Types

Select...
2
2
1

Relationship

1
4

Authors

Journals

citations
Cited by 5 publications
(2 citation statements)
references
References 11 publications
0
2
0
Order By: Relevance
“…Since the beginning of this decade, the use made and the information diffused by NPOs through their Web sites have been examined from different perspectives. Among other areas of study, the empirical evidence has been centered on the analysis of the Internet as a channel to communicate their messages about their mission and programs (Goatman & Lewis, 2007;Kang & Norton, 2004;Schneider, 2003), community building (Jamieson, 2000), e-commerce (Abuhamdieh & Kendall, 2007;Tuckman, Chatterjee, & Mucha, 2004), volunteer recruitment (Hart, 2002), fundraising (Waters, 2007), or how the models of organization of the NPO are affected by the Internet (Brainard & Siplon, 2004).…”
Section: Internet Disclosure Model For Ngods: a Proposalmentioning
confidence: 99%
“…Since the beginning of this decade, the use made and the information diffused by NPOs through their Web sites have been examined from different perspectives. Among other areas of study, the empirical evidence has been centered on the analysis of the Internet as a channel to communicate their messages about their mission and programs (Goatman & Lewis, 2007;Kang & Norton, 2004;Schneider, 2003), community building (Jamieson, 2000), e-commerce (Abuhamdieh & Kendall, 2007;Tuckman, Chatterjee, & Mucha, 2004), volunteer recruitment (Hart, 2002), fundraising (Waters, 2007), or how the models of organization of the NPO are affected by the Internet (Brainard & Siplon, 2004).…”
Section: Internet Disclosure Model For Ngods: a Proposalmentioning
confidence: 99%
“…Online transaction strategies have included establishing extensive gift shops online as well as e-ticketing and e-fundraising activities (Byrnes 2009). Thanks to a reduction in the costs of internet access and an increase in the public's trust in internet security, e-commerce has enabled theaters across the USA to carry out this type of activity with great success (Royce 2001, Abuhamdieh et al 2009). For example, the Boston Symphony Orchestra increased online revenues from ticketing and other sales from $320,000 in the fiscal year 1997 to $3.7 million in 2002 and boosted its website traffic from 3000 to 7000 visits per day in the same period (Vence 2003).…”
Section: Introductionmentioning
confidence: 99%