2021
DOI: 10.34010/injuratech.v1i1.5640
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E-Commerce Pandemic Covid-19 Home Industries and SMEs

Abstract: This study aims to identify and analyze the impact of the Covid-19 on the home industry and SMEs sector. The research method used was a literature study. Literature study is method research conducted by examining ten previous studies on strategies to survive the SMEs during the pandemic. Small and medium enterprises (SMEs) are on the edge of a cliff. The Covid-19 pandemic caused the economic downturn. The lockdown stopped economic activity, reduced demand, and reduced interactions with others. At the beginning… Show more

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Cited by 6 publications
(3 citation statements)
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“…Pada konsep Usaha Mikro, Kecil, dan Menengah (UMKM), industri rumahan termasuk kedalam kategori Usaha Mikro [1]. Industri rumahan di beberapa negara di dunia dikelompokkan kedalam sektor informal.…”
Section: Pendahuluanunclassified
“…Pada konsep Usaha Mikro, Kecil, dan Menengah (UMKM), industri rumahan termasuk kedalam kategori Usaha Mikro [1]. Industri rumahan di beberapa negara di dunia dikelompokkan kedalam sektor informal.…”
Section: Pendahuluanunclassified
“…An empirical study on the application of e-commerce was also carried out by the University of Pasundan [11]. In terms of the home industry, an in-depth study has also been carried out [12]. A more in-depth study was conducted in Bogor to see the level of business adoption since the pandemic [13].…”
Section: Literature Reviewmentioning
confidence: 99%
“…This consideration is seen from their weaknesses, such as the lack of mastery of technology, low availability of internet infrastructure, and the understanding of e-commerce by MSME actors, causing business actors to be reluctant to optimize ecommerce use in their business. However, the COVID-19 pandemic has made demands for the use of technology in marketing to become the new norm in businesses facing the COVID-19 pandemic (Kurniasih & Akbar, 2021).…”
Section: Introductionmentioning
confidence: 99%