E-Commerce: The Importance Role of Customer Perceived Value in Increasing Online Repurchase Intention

Abstract

In the midst of digital business growth rapidly and Covid-19 pandemic that has lasted for several years, people tends to carry out all their activities from home, including fulfilling their needs through various e-commerce services. This research model intends to investigate the important role from customer perceived value in increasing online repurchase intention on various e-commerce sites in Indonesia, such as Shopee, Tokopedia, Bukalapak, Lazada and Blibli. This research method designed by quantitative causality with a total sample of 310 people through snowball sampling. The analytical method used AMOS-SEM to verified the role of customer value perceptions. This results shows that customer perceived value indirectly act as an crucial part in increasing the influence from e-service quality, ease of use, store image and online promotion on online repurchase intention.

Increasing e-loyalty of banking customers through customer trust and commitment

“…(Vasiliev & Serov, 2019). Customers' perceived value can be applied as calculation materials for profits offered to customer as well as it can be useful for company's evaluation material to hike profits due to the consumers' perceived value during purchase (Butler, Gordon, Roggeveen, Waitt, & Cooper, 2016;Prasetyo et al, 2021). With the implementation of this Omni-channel, banks are expected to be able to serve an outstanding service to all the customers by providing convenience in performing any activity related to finance.…”

“…Furthermore, a survey performed by Morgan Stanley noted that the undertaking of digital transactions from fintech rose of 55% yoy, far ahead of banks which only rose of 41% (Khadafi, 2019). This took the bank's concern to deliberate the strategy in retaining their customers, because loyalty is a main key of marketing activities which keeps the banks within the radar of this business competition (Prasetyo, Prakoso, Wiharso, & Fabrianto, 2021;Watson, Beck, Henderson, & Palmatier, 2015;Wiharso, Prasetyo, Prakoso, & Fabrianto, 2022).…”

“…In this digital era, loyalty seems as an essential need to be considered by banks (Prasetyo et al, 2021). The form of e-loyalty in banking is reflected by customer return to visit the banking websites, the use of its digital and electronic banking products, and the increase in funds from the third party placed in that bank (Garepasha, Aali, Zendeh, & Iranzadeh, 2020).…”

The Effect of Omni-channel Value Perception and Customer Engagement on Customer Commitment, Mediated by Customer Trust

“…Perceived value is the consumer's assessment of a product's utility (Zeithaml, Bitner, & Gremler, 2006). The customer's perception of value can be used as an evaluation method for customers to measure the benefits provided and as a way for companies to increase profits because customers will perceive this value during the buying process (Butler, Gordon, Roggeveen, Waitt, & Cooper, 2016;Prasetyo, Prakoso, Wiharso, & Fabrianto, 2021). An omni-channel strategy allows customers to access various banking services seamlessly, so that the perceived value, which represents the benefits that customers seek, expect or experience, can be developed in the long term (Tran Le Na & Hien, 2021).…”

Optimizing the Role of MSMEs in an Efforts to Revive the National Economic during the Pandemic of Covid-19

“…One of epitome in the change of business that carried out by MSME actors is utilizing the digital market. MSMEs should utilize information and communication technology, e-commerce and social media so they could remain competitive (Prasetyo et al, 2021;Safitri et al, 2022).…”