The Effect of Omni-channel Value Perception and Customer Engagement on Customer Commitment, Mediated by Customer Trust

Cahaya, Yohanes Ferry; Mursitama, Tirta Nugraha; Hamsal, Mohammad; Tjhin, Viany Utami

doi:10.33094/ijaefa.v14i2.662

Cited by 8 publications

(6 citation statements)

References 26 publications

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“…Impulsive consumers do not avoid urges associated with positive emotions such as happiness, satisfaction and relaxation. Nevertheless, these pleasant emotions are replaced by regret and even depression shortly after purchase (Cahaya, Mursitama, Hamsal, & Tjhin, 2022;Ploeger-Lyons & Butler, 2022;Sanderson et al, 2020;Vasudevan, Ping, & Wider, 2022). Individuals are supposed to benefit from unintended purchases buying is supposed to serve certain beneficial effects for the individuals, such as mood healing (changing negative effects and gaining short-term positive mood changes) and imagination and self-identity gestures.…”

Section: Consumers' Perspective Of Impulse Buyingmentioning

confidence: 99%

Determinants of Impulsive Buying Behavior: An Empirical Analysis of Consumers’ Purchase Intentions for Offline Beauty Products

Tanveer¹,

Kazmi

Rahman

2022

Nurture

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Purpose: The purpose of this research is to identify the underlying factors of impulsive buying behavior that would impact consumers’ buying behavior and eventually their purchase intentions. Methodology: This research is based on the philosophy of positivism and employs a quantitative examination. In order to reach to our target market, we have used convenience sampling (non-probability sampling) and tried to gather the data in the original shopping environment i.e. a survey in shopping malls. A sample of 400 was gathered and analyzed. The SPSS version 20 is used for data analysis. Findings: Results of this study show that a consumer’s mood has a significant impact on buying as it can trigger impulse behavior in consumers. Person situations can also influence impulse buying for example time, money and the fear of missing out can all trigger impulse buying. Store layout can also trigger that unplanned purchase which means store lighting, the music of the store and ambiance may affect the purchasing. Product promotion has an impact on spontaneous purchase which indicates that free coupons, discounts and free delivery are offered to attract the customer to a sudden purchase. Product design, packaging, color and labeling indicate a positive and significant impact on impulse buying. However, materialism indicates an insignificant impact on impulse buying. Contribution to literature: This research is positively contributing to or suggesting that practitioners or sellers better understand the intrinsic factors influencing customers ’purchase intentions in the cosmetic industry.

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Section: Consumers' Perspective Of Impulse Buyingmentioning

confidence: 99%

Determinants of Impulsive Buying Behavior: An Empirical Analysis of Consumers’ Purchase Intentions for Offline Beauty Products

Tanveer¹,

Kazmi

Rahman

2022

Nurture

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“…Cyr et al (2006) also found brand commitment to be a key factor in predicting continuance intention in the context of online financial transactions. Likewise, Cahaya et al (2023) found brand commitment had a positive effect on e-loyalty of e-banking. Many researchers found that brand commitment can differentiate those consumers who are brand loyal from others who repeat their purchase behaviors due to inertia or some habitual behavior (Dick and Basu 1994).…”

Section: Brand Commitmentmentioning

confidence: 95%

Brand commitment as predecessor to the factors of continuance intention

Amoroso,

Ackaradejruangsri

2024

J Market Anal

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Japanese consumers have always been placed as one of the most highly loyal consumers in the world who are committed to purchasing certain brands for products in many different industries, such as automobiles, luxury goods, and electronics, to name a few. However in recent years, there is evidence to suggest that brand commitment in Japan is decreasing. In this study, we collected data from consumers in 2018 and again in 2023 using the same instrument to ascertain the change in brand commitment as a predecessor of consumer satisfaction, loyalty, and habit and ultimately their impacts on continuance behavior in using mobile wallet applications. We did not find the relationship between satisfaction and continuance intention to be significant in the 2023 model, unlike earlier. The results of this 5-year study comparison revealed that brand commitment was found to be a predecessor construct to both Japanese consumer satisfaction and habit across the years. It was also found that loyalty mediated the relationship between both habit and consumer satisfaction with continuance intention of mobile wallet applications usage. In summary, we found that brand commitment was significant in its relationship to satisfaction, loyalty and habit both in the 2018 and 2023 studies. This indicates a sustained and strong level of brand commitment in the mobile applications context by Japanese consumers. With this research, the knowledge on the well-known constructs of brand commitment, consumer satisfaction, loyalty, habit, and continuance intention have been extended in the area of mobile wallet applications. The findings provide up-to-date insights that have high relevance and important managerial implications in the international marketing research context beyond Japan.

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“…We employed quantitative methods to investigate various objective theories by examining relationships between variables [29,30]. The study focused on active students at Perbanas Institute who were at least 19 years old…”

Section: Methodsmentioning

confidence: 99%

The role of investment knowledge, student perceptions, and technological advances in affecting investment interests in sharia capital markets

Markonah,

Kusnadi

2024

2576-8484

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This research aims to analyze the influence of investment knowledge, student perceptions, and technological advances on investment interests in Sharia capital markets. Employing a quantitative approach, the study utilizes non-probability sampling methods, specifically the convenience sample system, to select 312 active students from a total population of 5000 at Perbanas Institute. Double linear regression is employed for data analysis. The findings reveal significant implications for the role of technological advancements in shaping student investment interest in Sharia capital markets. Specifically, the study finds that the presence of technological advancements, such as applications and trading platforms, positively impacts student interest in investing in the Sharia market. However, contrary to expectations, investment knowledge and student perceptions do not demonstrate a significant influence on student investment interest in Sharia Capital markets. This suggests that despite possessing knowledge and certain perceptions, students' investment decisions in Sharia capital markets remain unaffected. The practical implications of these findings emphasizes the importance for students to remain abreast of technological advancements to potentially enhance their investment interest in Sharia capital markets. This research contributes to understanding the multifaceted factors influencing investment decisions in Sharia-compliant financial environments and underscores the significance of technological integration in shaping investment behaviors among students.

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The Effect of Omni-channel Value Perception and Customer Engagement on Customer Commitment, Mediated by Customer Trust

Cited by 8 publications

References 26 publications

Determinants of Impulsive Buying Behavior: An Empirical Analysis of Consumers’ Purchase Intentions for Offline Beauty Products

Determinants of Impulsive Buying Behavior: An Empirical Analysis of Consumers’ Purchase Intentions for Offline Beauty Products

Brand commitment as predecessor to the factors of continuance intention

The role of investment knowledge, student perceptions, and technological advances in affecting investment interests in sharia capital markets

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