E-impression dimensions

Kim, Jin-Woo; Su-e, Park

doi:10.1007/s11042-012-1063-7

Cited by 2 publications

(1 citation statement)

References 44 publications

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“…Kim et al [8] focused on how others perceive bloggers and empirically verified measurements for e-impressions which is defined as impressions formed through interpersonal online interactions in blogs. The meta-dimensions with the two axes, sociability and formality, are developed within blog domains.…”

Section: Blog Success Modelmentioning

confidence: 99%

A Hybrid Swarm Intelligence Approach for Blog Success Prediction

Hsu¹,

Wu²,

Chiu³

2019

IJCIS

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A B S T R A C TSuccessful blogs receive high ratings and generate marketing value. What factors contribute to the success of a blog and how to predict its success level are questions worth discussing. A hybrid swam intelligence approach is proposed in this study to predict blog success level. First, this study develops a research model of blog success with six factors from content, technology, and social views of point, which include currentness, design, reliability, security, interaction, and connectivity. A questionnaire is designed based on the blog success model. Two hundred ten valid samples are collected from Internet users with experience in using or creating blogs. A hybrid approach combining particle swarm optimization (PSO) and self-organizing map (SOM) is proposed to predict blog success level. The results of 10-fold validation are examined to compare the hybrid PSO-SOM approach with the results from three classifiers: C5.0, classification and regression trees (CARTs), and support vector machine (SVM). For blog success prediction, the results indicate the PSO-SOM approach demonstrates higher accuracy among these methods.

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Section: Blog Success Modelmentioning

confidence: 99%