E-Impulse Buying Improvement with Product Knowledge, Shopping Lifestyle, and Positive Emotion

Nurcholis, Lutfi; Saadah, Nicholas H.

doi:10.1007/978-3-031-08812-4_30

Cited by 1 publication

(1 citation statement)

References 11 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…New product knowledge is significantly associated to impulse buying behaviour. The previous study by Nurcholis & Sa'adah (2022) to investigate the relationship between product knowledge and impulse purchase and the results declared a positive significant effect on impulse buying among 100 respondents in Semarang, Indonesia. Further, the study conducted in Rasht during autumn and winter revealed that new product knowledge had an impact on impulse buying behaviour to create buying intention (Abbasi, 2017).…”

Section: New Product Knowledgementioning

confidence: 94%

Impulse Buying Intention among Millennials in Malaysia

Baharuddin¹,

Musa²,

Selamat³

et al. 2022

IJARBSS

View full text Add to dashboard Cite

Impulse buying behaviour plays an important role to boost sales volume of brick and mortar in the retail sector. However, with the advancement in technology, the behaviour of consumers in impulse buying has increased. As such, the popularity of using mobile as the medium of shopping devices and the shopping activities can be conducted in anytime and anywhere, thus, the technology triggers impulse buying activities beyond expectations. Therefore, the study aims to investigate factors influencing among millennials in Malaysia. The study proposes a conceptual model of factors influencing impulse purchase intention from the aspect of consumers characteristic (excitement), new product knowledge as well as perceived usefulness. Lastly, the study provides a fruitful insight to marketers as well as to retailers in understanding of impulse purchase intention among millennials by assessing the impact of consumer characteristics, web skills and social media community settings.

show abstract

Section: New Product Knowledgementioning

confidence: 94%