E-marketing implementation in small and medium-sized restaurants in Palestine

Qashou, Abeer; Saleh, Yahya

doi:10.1016/j.aebj.2018.07.001

Cited by 39 publications

(33 citation statements)

References 43 publications

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“…The implementation of a landing page marketing strategy involves creating an attractive design, so that visitors go beyond an interest in seeing the product and immediately buy it. It has been empirically stated that the landing page has a positive effect on company performance (Heang & Khan, 2015;Qashou & Saleh, 2018). In line with these results, Gilmore, Gallagher, and Henry (2007) assert that the use of landing pages in internet marketing strategies can increase profitability (Gilmore et al, 2007).…”

Section: Landing Page Effect On Smes' Performancementioning

confidence: 79%

“…The mastery of a high level of internet marketing is likely to provide the ability to continually scan and monitor the operating environment with the aim of finding new opportunities and strengthening the company's competitive position (Qashou & Saleh, 2018). As part of the anticipation and monitoring of their environment, companies look for information that can help them increase the range of needs of their customers, manage their risk-taking and challenge their competitors (Ahmed, Ab Hamid, Gani, Khan, & Khan, 2019;Rocks, Gilmore, & Carson, 2005).…”

Section: Model Development 321 Internet Marketing Effect On Smes' mentioning

confidence: 99%

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DOES INTERNET MARKETING FACTORS WITH ISLAMIC VALUE IMPROVE SMEs PERFORMANCE?

Yusfiarto

Pambekti

2019

JIMF

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Internet marketing is seen as the right business strategy for small and medium business enterprises in the current revolutionary era. This study aims to determine the effect of factors in internet marketing in order to improve business performance of small and medium business units using the islamic perspective. This research was analyzed using the structural equation modeling (SEM) approach. Research project was carried out by utilizing the internet marketer community in Java Indonesia, with a sample of 245 business units according to the desired criteria. Research results can be analyzed that the hypothesis in this study as a whole is accepted,so that it can be concluded that a business strategy uses combination of internet marketing aspects and Islamic values can be a improve SMEs performance . Especially in aspects of building consumer trust, categorizing consumer preferences specifically, producing broad customer relationship solutions, and the ability of SMEs to expand the range of business functions that focus on the customer, so the customer growth achieved can be utilized in improving the overall performance on SMEs.

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Section: Landing Page Effect On Smes' Performancementioning

confidence: 79%

Section: Model Development 321 Internet Marketing Effect On Smes' mentioning

confidence: 99%

DOES INTERNET MARKETING FACTORS WITH ISLAMIC VALUE IMPROVE SMEs PERFORMANCE?

Yusfiarto

Pambekti

2019

JIMF

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“…In the context of Palestine. SMEs should adopt a specific IT because of the pressure from its customers in different fields, such as E-marketing acceptance and implementation (Qashou & Saleh, 2018). This is proven when Gualandris and Kalchschmidt (2014) revealed that 'customer pressure' is a top determinant of the Firm's Environmental Performance.…”

Section: Customer Pressurementioning

confidence: 99%

“…Competitive put pressure on the organization to be more creative and forces its leaders to adopt strategies to increase market share (Beglari, 2017). In the Palestinian context, if a competitor begins using any innovation, the company should find a strong push towards the adoption of this innovation in order to achieve competitive advantages (Qashou & Saleh, 2018).…”

Section: Competitive Pressurementioning

confidence: 99%

The Adoption of CRM Initiative among Palestinian Enterprises: A Proposed Framework

Salah

Yusof

Mohamed

2019

IJIKM

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Aim/Purpose: This study aimed to examine the relationships among compatibility, relative advantage, complexity, IT Infrastructure, security, top Management Support, financial Support, information Policies, employee engagement, customer pressure, competitive pressure, information integrity, information sharing, attitude toward adopting technology factors, and CRM adoption Background: Customer relationship management (CRM) refers to the use of the process, information, technology, and people for the management of the interactions between the organization and its customers. Therefore, there is a need for SMEs to implement CRM practices in their businesses for competitive advantage. However, in developing nations, the adoption rate of such practices remains low. This low rate may be attributed to the lack of important factors that guide CRM adoption, and as such, the present study attempts to investigate the factors affecting CRM adoption in Palestinian SMEs. This paper used the Diffusion of Innovation Theory (DOI), Resource-Based View (RBV), and Technology, Organization, and Environment Framework (TOE) framework to identify the determinant factors from the technological, organizational, environmental, and information culture perspectives. Methodology: This study uses a quantitative approach to investigate the relationships between the variables. A questionnaire was designed to collect data from 420 SMEs in Palestine. 331respondents completed and returned the survey. The Partial Least Square-Structural Equation Model (PLS-SEM) approach was used to assess both the measurement and structural models. Contribution: This study contributes to both theory and practitioners by providing insights into factors that affect CRM adoption in Palestinian SMEs, which did not explore before. Future research suggestions are also provided. Findings: The results of the study prove that the adoption of CRM depends on compatibility (CMP), security (SEC), top management support (TMS), information policies (INP), financial resources (FR), employee engagement (EEN), competitive pressure (COP), customers pressure (CUP), attitude toward adopting technology (ATA), information integrity (INI), and information sharing (INS). Surprisingly, complexity (CMX), IT infrastructure (ITI), and relative advantage (RLA) do not play any role in CRM adoption in Palestine. Recommendations for Practitioners: This study provides practitioners with the important factors for CRM adoption upon its successful implementation in the context of Palestinian SMEs. Recommendation for Researchers: Our findings may be used to conduct further studies about compatibility, security, top management support, information policies, financial resources, employee engagement, competitive pressure, customers pressure, attitude toward adopting technology, information integrity, information sharing factors, and CRM adoption by using different countries, procedure, and context. Impact on Society: The proposed framework provides insights for SMEs which have significant effects for research and practice to help facilitate the adoption of CRM Future Research: The findings may also be compared to other studies conducted in different contexts and provide deeper insights into the influence of the examined contexts on the employees’ intention toward CRM adoption in banking and universities. It would be fruitful to test whether the results hold true in developed and developing countries.

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“…It is maximizing the digital marketing adoption program by micro-enterprise in Indonesia to be competitive, superior, and creative in reducing their operational marketing costs, making it easier to access data and expand market reach [6]. The application of digital marketing at this strategic level as a complement to traditional marketing and business strategies is becoming more comprehensive [7]. The thing that needs to be prepared is integrating the program with the Indonesian Government in preparing this program ideally, considering that access to technology is also one of the biggest obstacles for Micro-enterprise [8].…”

Section: Introductionmentioning

confidence: 99%

Implementation of Digital Marketing for Economic Recovery of Micro Small Enterprise after Covid-19

Putra¹,

Budiantoro²,

Haziroh³

2021

SAR Journal

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The most important thing that needs to be considered in a pandemic is the economic sector recovery mechanism due to the lockdown policy, especially in Indonesia. This lockdown policy is an anticipatory step from the Government to the chainbreak of Covid-19s spread. The application of digital marketing at a strategic level is carried out as an alternative solution to traditional marketing becomes more comprehensive. So, this research aims to build and develop a model that is ideal for micro-enterprises adoption in Indonesia. This research uses an exploratory qualitative approach. Data sources were obtained through observation, interviews, and literature studies. The micro-enterprise adoption process comprises (1) the initiation phase, (2) the decision-making phase, and (3) the outcomes phase. The advantages of this program are (1) increase trust from existing customers and acquiring potential new customers, (2) novelty in technological sophistication, (3) expanding market share, and (4) increasing competitiveness.

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E-marketing implementation in small and medium-sized restaurants in Palestine

Cited by 39 publications

References 43 publications

DOES INTERNET MARKETING FACTORS WITH ISLAMIC VALUE IMPROVE SMEs PERFORMANCE?

DOES INTERNET MARKETING FACTORS WITH ISLAMIC VALUE IMPROVE SMEs PERFORMANCE?

The Adoption of CRM Initiative among Palestinian Enterprises: A Proposed Framework

Implementation of Digital Marketing for Economic Recovery of Micro Small Enterprise after Covid-19

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