2021
DOI: 10.5267/j.msl.2020.10.015
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E-quality services: A paradigm shift for consumer satisfaction and e-loyalty; Evidence from postgraduate students in Nigeria

Abstract: The purpose of the study is to analyze the impact of e-quality services on consumer satisfaction and loyalty in Nigeria. A cross-sectional research design was adopted using a well-structured questionnaire to elicit information for 408 postgraduate students currently studying in Nigerian universities. The research instrument was validated, while data collected were analyzed using the Statistical Package for the Social Science (SPSS) and Structural Equation Modeling (SEM) for hypotheses testing. The result revea… Show more

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Cited by 13 publications
(23 citation statements)
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“…In the measurement model, there is a convergent item-construct structure. According to the earlier study, the construct's convergence validity is still adequate, as evidenced by the values of AVE being greater than 0.5 [46,52,90,91]. The findings are summarized in Table 3.…”
Section: Reliability Testmentioning
confidence: 80%
“…In the measurement model, there is a convergent item-construct structure. According to the earlier study, the construct's convergence validity is still adequate, as evidenced by the values of AVE being greater than 0.5 [46,52,90,91]. The findings are summarized in Table 3.…”
Section: Reliability Testmentioning
confidence: 80%
“…Online service quality merupakan faktor penting yang harus diperhatikan dengan baik kualitasnya bagi pedagang elektronik karena mereka hanya bisa mengandalkan online service quality untuk memberikan online satisfaction kepada pelanggan yang mana berbeda dengan pedagang tradisional yang produknya bisa disentuh langsung, persepsi kenyamanan hingga kenikmatan berbelanja secara langsung bisa dirasakan ditempat tersebut. Online service quality yang mempunyai kualitas tinggi dapat menimbulkan e-satisfaction yang mana pada akhirnya sebagai kekuatan pendorong terciptanya online loyalty (Olaleye et al, 2021). Penelitian ini menggunakan dimensi online service quality yang terdiri dari privacy/security, reliability, responsiveness, efficiency dan web design.…”
Section: Pendahuluanunclassified
“…The ECT can relate which customers always have expectation on the quick response with the inquiries which not many customers have a high level of patience when it comes in waiting issues (Lee and Lin, 2005). Highly communication for responsiveness dimensions was require where the greatest level of availability in replying any questions and complaints from customers as well as offering the most excellent conceivable help no matter in the time by giving right answer (Olaleye et al, 2021).…”
Section: J Responsivenessmentioning
confidence: 99%