E-SBN Investment Interest Millennial Generation Using FinTech In Surabaya

Abstract

One of the investments offered by the government through the online system is E-SBN. It is created because of the great investment interest in the millennial generation, which according to KSEI data below 30 years old, 60% of investors were found. The increase in the number of investors can be shown by the SID data in Surabaya reaching 37.655 people and higher than other cities in East Java. This research aims to find out and analyze the interest in E-SBN investment millennial generation using FinTech in Surabaya. The sample in this study is the millennial generation born in 1981 – 1996, domiciled in Surabaya, and has never invested in E-SBN using FinTech. This study uses a purposive sampling technique with a sample size of 100 respondents. Data analysis techniques in this study use Partial Least Square (PLS). The results of this study concluded that Financial Literacy has a non-significant influence on Investment Interest, Investment Motivation and Behavioral Attitudes have a positive significant influence on Investment Interest.