Earth-a-lujah!: The Prophetic Environmental Discourse of Reverend Billy

Kaylor, Brian T.

doi:10.1080/17524032.2013.791874

Cited by 2 publications

(2 citation statements)

References 14 publications

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“…The evils demonstrate the need to renew the American covenant and to restore the principles of the past so that the promised bright future can become a reality. (Murphy, 1990, p. 403) In addition to political and presidential address, the jeremiad has been employed in environmental rhetoric (Opie and Elliot, 1996): Dr. Seuss's The Lorax (Wolfe, 2008), Al Gore's documentary An Inconvenient Truth (Rosteck and Frentz, 2009), the environmental apocalyptic movie The Day After Tomorrow (Salvador and Norton, 2011), Reverend Billy's environmental discourse (Kaylor, 2013), and Thomas Friedman's "Code Green" (Singer, 2010). The jeremiad's frequent invocation in environmental discourse works to persuade audiences that while they have been given a healthy, sustaining environment, their behavior (overconsumption, pollution, and greed) has created a calamity that can only be rectified by humans changing their ways.…”

Section: Energy Covenant Renewalmentioning

confidence: 99%

The Energy Covenant: Energy Dominance and the Rhetoric of the Aggrieved

Schneider

Peeples

2018

Front. Commun.

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The Trump Administration has adopted "energy dominance" as its guiding ideology for energy policy, marking a notable shift from decades of "energy security" rhetoric. This paper analyzes how Secretary of Interior Ryan Zinke, one of the administration's key spokespeople for energy dominance, uses "energy covenant renewal" to frame the importance of energy dominance for the conservative base. Covenant renewal is a modified form of the jeremiad; Zinke uses it to unite conservative identities around energy politics and policies. Energy dominance thus invites those who feel aggrieved under Obama administration regulatory policy and the multicultural identity politics of the left to renew their commitment to fossil fuels, American exceptionalism, and a restored social order and privilege.inTrODUcTiOn On September 29, 2017, Secretary of the Interior, Ryan Zinke, was hosted by the conservative organization the Heritage Foundation, where he gave his first major policy address titled: "A Vision for American Energy Dominance. " In this speech, Zinke outlines a vision for how the Department of the Interior (DOI) can aid in reversing decades of "American energy dependence. " The speech received media attention for how Zinke began it-he provided a lengthy defense of his own use of non-commercial flights, relevant because Health and Human Services Secretary Tom Price had just been ousted from the Trump Administration for the same action (Adragna, 2017). What received less popular attention, however, and what is especially important about the speech, was its substance: Zinke's explication of the Trump administration's new approach to energy policy, known as "energy dominance. " We focus on that substance in this paper.We examine this speech because it is one of the more complete statements addressing energy policy to have emerged from the often-chaotic messaging apparatus of the first-year Trump administration. It also comes from one of its key spokespeople. Zinke, along with Scott Pruitt, administrator of the Environmental Protection Agency, and Rick Perry, Secretary of the Department of Energy, are the primary mouthpieces for "energy dominance. " We use rhetorical analysis to demonstrate that energy dominance not only draws on previous, familiar energy and political discourses but also departs from them in ways that have significance for how conservative identity politics are playing out in this political moment. This analysis is therefore in conversation with other types of energy communication work that focuses on how legacy energy systems resist change, consolidate power, and construct identity (see Endres et al., 2016).

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Section: Energy Covenant Renewalmentioning

confidence: 99%

The Energy Covenant: Energy Dominance and the Rhetoric of the Aggrieved

Schneider

Peeples

2018

Front. Commun.

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“…Environmentalism has been a key concern of culture jamming (Lasn, 2000;Carducci, 2006). More recently, specific studies have emerged, such as those exploring the prophetic environmental discourse of Reverend Billy (Kaylor, 2013) or the Greenpeace campaign in collaborationwith the Yes Men (Davis et al, 2016). This article focuses on the environmental discourse of the Brandalism COP21 action as a renewed manifestation of culture jamming, demonstrating directed commitment to addressing climate change in survivalist urgency and facing the risks of operating under a highly militarized protest context and the state of emergency in France during the climate talks.…”

Section: Environmental Discourse Of Brandalism During Cop21mentioning

confidence: 99%

Culture jamming and Brandalism for the environment: The logic of appropriation

Lekakis

2017

Popular Communication

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Article (Accepted Version) http://sro.sussex.ac.uk Lekakis, Eleftheria J (2017) Culture jamming and brandalism for the environment: the logic of appropriation. Popular Communication, 15 (4). In late November 2015, while the launch for the 21st Conference of the Parties to the UN Framework Convention on Climate Change (COP21) was underway, another set of operations was happening in Paris. As part of the Brandalism project i , volunteers replaced over six hundred six-sheet posters in bus stops around the French capital with unique artwork ii . This operation employed creative tactics in both its articulation and dissemination.The Brandalism project, acting in the name of resistance to corporate control, engaged in culture jamming iii as the subversion of advertising in public spaces. By engaging in acts of discursive and material disruptions during COP21, the group aimed to promote a critique of

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Earth-a-lujah!: The Prophetic Environmental Discourse of Reverend Billy

Cited by 2 publications

References 14 publications

The Energy Covenant: Energy Dominance and the Rhetoric of the Aggrieved

The Energy Covenant: Energy Dominance and the Rhetoric of the Aggrieved

Culture jamming and Brandalism for the environment: The logic of appropriation

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