“…The comparative analysis looked at a logo and slogan level of campaigns at different stages of nation building (Brubaker, 1996) and the process of the accession to the European Union. Therefore, a number of secondary sources such as books, articles, policy documents and news reports were consulted in order to understand the socio-political factors (Offe, 1991;Lindstrom, 2003;Tulmets, 2014) that impacted on the nation branding process in Slovenia and to establish the links between those socio-political factors and nation branding practices. integration into EU structures and the extension of EU jurisdiction to nine new members at once was a spectacular political success, it sent, at the same time, an underlying message to small European nations with a socialist past.…”