“…Brad Weiss (2011) and Nana Gagné (2011), for instance, explore a range of questions concerned with place‐ and meaning‐making as they relate to the making of the “local” within the “local foods movement.” Taking up the follow‐the‐food‐commodity genre of critique (popularized by Pollan [2007], among others), Weiss (2011) examines the experiential qualities of “taste” and “place” as they are cultivated and embodied in the production, circulation, and consumption of pasture‐raised pork in North Carolina. Weiss (2011) is particularly interested in how a “place's tastes”—a taste, in this case, for quality pork—is “carefully crafted through a range of venues in a process attuned to the materiality of ecosystems, landscapes, animals, and meat; built through social relationships among farmers, craftsmen, and activists; cultivated in the educational mission of menus and market tastings, and, so, suffused in place” (441).…”