Eating-Out Motivations and Variety-Seeking Behavior: An Exploratory Approach on Loyalty Behavior

Kwun, David Joon-Wuk; Hwang, Joyce Hyunjoo; Kim, Tae-Hee

doi:10.1080/19368623.2011.653049

Cited by 22 publications

(16 citation statements)

References 46 publications

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“…Findings revealed that for both groups, trying novel food was associated with two hedonic values: knowledge acquisition and excitement. The findings are consistent with existing literature on the pleasure dimension of food (Kwun et al, 2012;Rozin, 1999) and hedonic consumption (Jin et al, 2003;Zuckerman, 1994). However, the relationship between trying new food and excitement was highly stressed by MCRs, with a consensus level of 91.67% (nM=11), while two thirds of TRs (nT=8) agreed on this linkage.…”

Section: Novel Foodsupporting

confidence: 92%

“…Just like a lamp has been switched on" (TR9). The findings resonate with existing literature that supported the pleasure dimension of food (Barrena & Sánchez, 2013;Kwun et al, 2012;Rozin, 1999;Ryu et al, 2010).…”

Section: Enjoymentsupporting

confidence: 86%

“…In view of the limited research on food meanings, the following review is based on a wide range of food literature, including food choice studies and food perception research on a specific food industry and product, with an aim to elicit the piecemeal knowledge that informs the meanings of food. Summarising the existing literature, the meanings and values of food can be discussed from a triadic framework: utilitarian (Anderson, 2005;Park, 2004), hedonic (Kwun, Hwang, & Kim, 2012;Rozin, 1999), and symbolic (Brown et al, 2010;Niva, 2008). The multiple layers of meanings and interpretations of food are further moderated by the consumer's cultural background and personal experience (Costell, Tárrega, & Bayarri, 2010).…”

Section: Literature Reviewmentioning

confidence: 99%

“…The values of hedonic consumption include fun, enjoyment, freedom, excitement, and new knowledge acquisition (Arnold & Reynolds, 2003;Babin et al, 1994;Jin, Sternquist, & Koh, 2003). Prior research has provided empirical evidence of the pleasure dimension of food (Barrena & Sánchez, 2013;Kwun et al, 2012;Rozin, 1999;Ryu et al, 2010;Yang, Khoo-Lattimore, & Lai, 2014). Novel food is commonly found to be associated with emotional stimulations such as happiness, enjoyment, excitement, and knowledge enhancement (Barrena & Sánchez, 2013;Yang et al, 2014;Yang & Khoo-Lattimore, 2015).…”

Section: A Hedonic Perspective -The Pleasure Of Eatingmentioning

confidence: 99%

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Comparing the Meanings of Food in Different Chinese Societies: The Cases of Taiwan and Malaysia

Khoo‐Lattimore

Yang

Lai

2016

Journal of Hospitality Marketing & Management

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Existing literature sheds little light on how Chinese consumers in any two societies perceive and consume food. In this study, the food perceptions of Taiwanese and Malaysian Chinese consumers are compared using a projective technique. Using images collected by respondents, both conscious and tacit interpretations of food were obtained. Findings reveal that Taiwanese and Malaysian Chinese share similar, but not identical, food perceptions. In this study, food is interpreted from a triadic framework: utilitarian (health, sustenance); hedonic (freedom, happiness, excitement, enjoyment, knowledge acquisition, love); and symbolic (sharing, warm relationships with others). Based on the emerged findings, the theoretical contributions of the study are highlighted, a number of managerial implications are proposed, and future research opportunities are recommended.

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Section: Novel Foodsupporting

confidence: 92%

Section: Enjoymentsupporting

confidence: 86%

Section: Literature Reviewmentioning

confidence: 99%

Section: A Hedonic Perspective -The Pleasure Of Eatingmentioning

confidence: 99%

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Comparing the Meanings of Food in Different Chinese Societies: The Cases of Taiwan and Malaysia

Khoo‐Lattimore

Yang

Lai

2016

Journal of Hospitality Marketing & Management

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“…Restoran müşterileri, çeşitlilik arayışı yüksek ve düşük olanlar şeklinde de gruplanabilmektedir (Kwun, Hwang & Kim, 2013…”

Section: çEşitlilik Arayışıunclassified

Yiyecekle İlgili Kişilik Özelliklerinin Lezzet Davranışına Etkisi (The Impact of FoodRelated Personality Traits on Taste Attitude)

Çakıcı¹,

Yildiz²

2019

jotags

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Yeni yiyeceklerden korkma Yeni yiyecek arzusu Çeşitlilik arayışı Lezzet davranışı Öz Bireyler, yiyecekler konusunda farklı tutumlar içinde olabilirler. Kimileri yeni yiyecekleri denemekten çekinirken, bazıları da çeşitlilik peşinde koşup; yeni yiyecekleri deneme arzusunda olabilirler. Bu kapsamda; yiyecekle ilgili kişilik özelliklerinin lezzet davranışına etkisini belirlemek için bir araştırma yapılmıştır. Veriler literatüre bağlı geliştirilen bir anket ile toplanmıştır. Anket; Kayseri'de yaşayan 20-69 yaş arası, yılda en az bir kez dışarıda yemek yiyen restoran müşterilerine uygulanmıştır. Anketin uygulaması, 01.05-31.07.2018 tarihleri arasında kota örneklemesi esasına göre gerçekleştirilmiştir. Analizler, 1286 adet anketin verileri üzerinden yapılmış olup; analizlerde faktör, regresyon, tek örneklem t-testi ve varyans analizleri kullanılmıştır. Lezzet davranışı üzerinde çeşitlilik arayışının anlamlı bir etkisi bulunmaz iken, yeni yiyecek korkusunun olumsuz, yeni yiyecek arzusunun ise olumlu bir etkiye sahip olduğu belirlenmiştir.

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The Impact of Quality Perception on Consumer Loyalty in the Post-confinement Period: The Case of Restaurants in Portugal

Amorim

Pratas

2022

Marketing and Smart Technologies

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Eating-Out Motivations and Variety-Seeking Behavior: An Exploratory Approach on Loyalty Behavior

Cited by 22 publications

References 46 publications

Comparing the Meanings of Food in Different Chinese Societies: The Cases of Taiwan and Malaysia

Comparing the Meanings of Food in Different Chinese Societies: The Cases of Taiwan and Malaysia

Yiyecekle İlgili Kişilik Özelliklerinin Lezzet Davranışına Etkisi (The Impact of FoodRelated Personality Traits on Taste Attitude)

The Impact of Quality Perception on Consumer Loyalty in the Post-confinement Period: The Case of Restaurants in Portugal

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