“…For this reason, manufacturers are increasingly concerned about developing new, more effective GKM strategies that can enhance their green technology innovation (GTI) capabilities (Belhadi et al, 2020; J. Wang et al, 2020). GTI now represents a crucial strategic accelerator for achieving CEP goals (Larbi‐Siaw et al, 2022) and includes all forms of technological innovation (of products and processes) designed to conserve energy, regulate emissions, and recycle waste, among other eco‐purposes (Shahzad et al, 2020; Singh & El‐Kassar, 2019). The increasing deployment of GTI has led many researchers to emphasize the need to identify key enablers that can facilitate such operations as a possible direction of investigation (Kraus et al, 2020; Rehman et al, 2021; Singh et al, 2020).…”