Sustainability has become a key consideration for tourist destinations, and digitalization is increasingly being used as a tool to enhance sustainable tourism development. This paper aims to map the intersection between sustainability and digitalization in tourist destinations using a bibliometric analysis. The study is based on a bibliometric analysis of the existing literature in academic journals, conference proceedings, and books published between 2012 and 2022 from the Scopus database. Biblioshiny is used to visualize data. The results show that there is a growing interest in the convergence of sustainability and digitalization in tourist destinations, with an increasing number of publications in recent years. The co-occurrence analysis identified key themes and concepts such as sustainable tourism, digital technologies, smart tourism, social media, big data, smart city, COVID-19, digital marketing, and destination marketing. The study also highlights the different ways in which digitalization is being used to enhance sustainability in tourist destinations, including the use of smart technologies, data analytics, social media, and online platforms. However, the study also identified challenges and limitations to the integration of sustainability and digitalization, such as the need for stakeholder collaboration, data privacy concerns, and the potential for a digital divide.
Innovative performance is a fundamental asset for building competitive advantage of micro, small and medium enterprises MSMEs. This research empirically examines the direct and indirect relationship between eco-innovation and business performance in Jordanian MSMEs enterprises working in the food processing sector. This research draws on the resource-based view theory to investigate the inter-relationships among three types of eco-innovation (process, product, organizational) and their relative impact on business performance. Furthermore, the researchers used structural equation modelling of 86 samples collected from Jordanian MSMEs operating in the food processing sector. The major contribution of this research is providing a holistic view that explains the inter-relationship among eco-process, eco-product, and eco-organizational innovation. The research reveals the impact of eco-innovation variables on business performance. The greatest is the impact of eco-process on business performance followed by eco-product and eco-organizational respectively. Regarding the effect of eco-organizational and eco-process innovation on eco-product, the findings of the study showed that the greatest is the effect of eco-organizational followed by eco-process. According to the post hoc, the mean differences show that there is statically significant difference in the responses of the respondents towards eco- process regarding different organization age.
Many green financial products currently have a low financial return level; even so, these products are spreading dynamically. In our study, we explored Hungarian green financial investment preferences and separated consumers of green financial products into homogeneous groups, which were characterized on the basis of sociodemographic characteristics. In the case of investments with a similar risk, using the sample we examined we proved that there is a homogenous group (C2) in Hungary which prefers green aspects to higher financial returns in the course of its investment decisions. We separated a group (C3) which can be considered influenceable, and we concluded that, with the application of appropriate marketing activities, this group could be a potential target consumers for national banks and traders of green financial products in the future. Young females are the main target consumers for green financial products in Hungary, and they are the largest majority of the C2 group, for whom financial rationality takes a backseat to green aspects. Based on the results of our study, national banks and traders of financial products can create a more accurate and effective marketing strategy for their products on the Hungarian market.
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