“…In Man, the imported rice 'Uncle Sam' recorded the highest WTP at all stages, and there were only small differences in WTP among local rice types. Our finding in Man is somewhat similar to what has often been observed in West Africa (Demont et al, 2017;Fiamohe, Nakelse, Diagne & Seck, 2015;Naseem, Mhlanga, Diagne, Adegbola & Midingoyi, 2013). In both Gagnoa and Man, aroma, taste, whiteness, cleanliness, and slenderness were most important five selection criteria for consumers; however, the order of the top three (aroma, taste, and whiteness) differed between the two cities (Table 11).…”