Economic Colonialism: Korean Wave (Hallyu) Hegemony

Beloan, Bertha; Mongan, Frischa Faradilla Arwinda; Suryandari, Ni Nyoman Ayu

doi:10.34199/ijracs.2022.04.02

Cited by 2 publications

(2 citation statements)

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“…Seiring menguatnya pengaruh korean wave, kini korean wave menjelma dalam beragam konten kebudayaan yang cukup diminati masyarakat, seperti: makanan, produk kecantikan dan perawatan kulit, sastra, bahasa, mode, hingga budaya lokal Korea (Prasanti & Dewi, 2020). Beloan et al (2022) menuturkan bahwa keuntungan ekonomi merupakan latar belakang perluasan fenomena korean wave secara masif. Menurut Lita dan Cho pada (Mandasari, 2022) indikator korean wave terdiri dari: (1) understanding (pemahaman); (2) attitude and behavior (sikap dan perilaku); dan (3) perception (persepsi).…”

Section: Korean Waveunclassified

Pengaruh Brand Image, Korean Wave, Fanatisme dan Brand Ambassador terhadap Keputusan Pembelian

Wardani,

Dermawan

2023

Ekonomis

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Instant noodles are one of the fast food that is popular with the public because it has a delicious taste, is practical and quickly served at an economical price. This study aims to examine and determine the effect of brand image, korean wave, fanaticism and brand ambassadors on purchasing decisions of NCT Dream edition of Lemonilo noodles. The research method used is quantitative method. The sampling method used is non-probability sampling with purposive sampling technique. Respondents in this study were 100 consumers of Lemonilo instant noodles fans of NCT Dream who followed the Instagram account @wownctzen.id. The data collection technique used was primary data in the form of a questionnaire with a Likert scale, and secondary data in the form of literature and previous research. The data analysis technique uses SEM-PLS with the help of the smartPLS application. The results of the study show that brand image, Korean wave, fanaticism and brand ambassadors have a positive and significant influence on purchasing decisions for consumers of NCT Dream Lemonilo noodles.

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Section: Korean Waveunclassified

Pengaruh Brand Image, Korean Wave, Fanatisme dan Brand Ambassador terhadap Keputusan Pembelian

Wardani,

Dermawan

2023

Ekonomis

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“…It is needless to say that K-pop in South Korea itself is a multi-billion-dollar industry and one of the country's main export commodities (Hae-joang, 2006). The promotion of Korean culture is a matter of national significance and pride for Seoul (Beloan et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

The Korean Wave as the Globalization of South Korean Culture

Glodev,

Wijaya,

Ida

2023

wacana

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The purpose of this study is to trace the growing attractiveness of the Korean Wave to understand the domestic culture of Korea that is becoming a global trend. The study is focused on the factors facilitating the formation of the phenomenon and proves that this trend has become one of the country's main export commodities and a “soft power”, as the promotion of Korean culture is a matter of national importance and pride for Seoul. The Republic of Korea has been absorbing the elements of Western culture and transforming them into a new phenomenon, representing a kind of coexistence and crossbreeding of the Western lifestyle and the traditional Eastern values. The context for the study is the cultural homogenization of the West and the East. Is it a blessing or an evil? What are its challenges and achievements, advantages, and disadvantages? What are the reasons for South Korean cultural expansion? The method utilized in the rerearch is narrative analysis to provide an overview of Korean pop culture that has been able to connect Western and Asian values into something unique.

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Economic Colonialism: Korean Wave (Hallyu) Hegemony

Cited by 2 publications

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Pengaruh Brand Image, Korean Wave, Fanatisme dan Brand Ambassador terhadap Keputusan Pembelian

Pengaruh Brand Image, Korean Wave, Fanatisme dan Brand Ambassador terhadap Keputusan Pembelian

The Korean Wave as the Globalization of South Korean Culture

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