In this chapter we examine the trust hypothesis: the proposition that information asymmetries between providers and consumers of services can explain the existence of nonprofit enterprise in certain markets. We argue that this hypothesis, in order to be viable, has to meet three challenges: (1) the de jure inability of nonprofits to distribute profits to shareholders and/or management must affect incentives within the nonprofit firm in ways that are compatible with trustworthiness (Aincentive compatibility challenge@), (2) nonprofit behavior must not be adulterated by individuals taking advantage of the perceived trustworthiness (Aadulteration challenge@), and (3) nonprofit status must be treated as a reliable predictor of organizational behavior by consumers, when the reputation of individual firms is not seen as reliable (Areputational ubiquity challenge@). We propose that the trust hypothesis stands on shaky ground. It can be sustained only under particular conditions that have been neither carefully described in theory nor subject to empirical assessment. The available evidence, patchy and inadequate as it is, seems to suggest that there are ownership-related differences in the organizational behavior of non-profits and for-profits. However, there is little evidence that these differences can be connected to trust per se or provide a rationale for the existence of nonprofit ownership.
* Center of Economic Research and Graduate Education at Charles University and EconomicsInstitute of the Academy of Sciences of the Czech Republic. E-mail: andreas.ortmann@cerge-ei.cz or aortmann@yahoo.com ** School of Medicine, Yale University. E-mail: mjs4@email.med.yale.edu Note: A shorter version of this paper has been published under the same title in Voluntas, 8:2, 1997, 97 -119. The current version has been updated and significantly revised; it is scheduled to appear in a volume edited by Helmut K. Anheier and Avner Ben-Ner tentatively titled The Study of Nonprofit Enterprise: Theories and Approaches, Kluwer/Plenum, 2002.
2
A. IntroductionIn this chapter we examine what we label the "trust hypothesis": the proposition that information asymmetries in the markets for certain goods and services can explain the existence of nonprofit enterprise in those markets (Hansmann 1980(Hansmann , 1994(Hansmann , 1996; but see also 2001). Assuming that profit maximizing producers might not have an incentive to deliver the quality of goods and services they promised consumers and/or donors, Hansmann was one the first to claim that nonprofits solve the temptation to exploit information asymmetries by accepting the nondistribution constraint 1 -the de jure inability of nonprofits to distribute profits to shareholders and/or management. 2 The nondistribution constraint, Hansmann argued, would effectively take care of producers' incentive to engage in opportunistic behavior. 3 1 The claim was the elaboration of an observation made by Kenneth Arrow (1963) in his assessment of the welfare economics of medical care.2 This defini...