The development of the organic food market in Russia on the example of the Southern Federal District is examined in the article. The purpose of this study is to identify factors and barriers to the development of the organic food market, considering contemporary economic conditions of Russia. To meet this objective, a survey of representatives of agricultural organizations of the Southern Federal District was conducted, as a result of which internal and external barriers to the transition of agricultural organizations to an organic food production model along with the factors contributing to this transition were identified, and the distribution channels and promotion tools used by the companies were discussed. The analysis made it possible to develop main recommendations aimed at overcoming barriers to the development of the Russian organic food market, which are mentioned in the article.