“…On top of promotion by means of advertising, interventions might aim at inducing purposeful considerations and planning intentions in the future (Eriksson et al, 2008). On the costs side, support for public transport is only viable when the marginal benefit of public transport is higher than the marginal cost of individual transport (Zefreh et al, 2017). More behavioural and contextual interventions, such as goal priming and habit-breaking, are also relevant (Légal et al, 2016;Lindenberg and Steg, 2007;Verplanken and Wood, 2006).…”