Economic nationalism and internationalization of services: Review and research agenda

Rammal, Hussain Gulzar; Rose, Elizabeth L.; Ghauri, Pervez N.; Jensen, Peter D. Ørberg; Kipping, Matthias; Petersen, B. A.; Scerri, Moira

doi:10.1016/j.jwb.2022.101314

Cited by 31 publications

(15 citation statements)

References 135 publications

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“…Such challenges call for research attention to understand network capabilities and configurations in international markets. Overall, very limited studies were conducted on servitization of international firms (Knight and Liesch, 2016, Rammal et al. , 2022).…”

Section: Literature Reviewmentioning

confidence: 99%

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Hybrid market offering in the medical technology sector and the role of network configuration: an exploratory assessment in both developed and emerging markets

Khan

Arslan²,

Haapanen³

et al. 2023

IMR

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PurposeApplying both the dynamic capability and configuration theoretical perspectives, the paper showcases the role of network configuration and dynamics of hybrid offerings in both developed and emerging markets by high-tech firms.Design/methodology/approachThe current paper uses an exploratory qualitative research methodology based on in-depth case studies of three Finnish high-tech firms operating in the medical technology industry globally.FindingsThe findings from the study showed that dynamic capabilities such as sensing and customer engagement along with internal coordination and adaptation capabilities are critical to the success of hybrid market offerings. Moreover, dynamic capabilities were found to be influential in those emerging and advanced international markets where case firms were less familiar with market dynamics. Moreover, the configuration of these capabilities within functional units and coordination of marketing and R&D activities can be effective for creating hybrid offerings in international markets. Ultimately, this was found to be the case even though target market selection for hybrid offerings was influenced by the level of convergence and fragmentation of the market.Originality/valueApplying the configuration theory, this is one of the first studies to specifically analyze the differences in organizational network configuration changes in relation to hybrid market offerings in both developed economies and emerging economies. The findings contribute to hybrid market offering literature by pointing out that not only internal capabilities are important for enacting hybrid offerings, but the roles of ecosystems and knowledge centers are also extremely important to develop hybrid offerings. This paper also highlights the criticality of under-studied dynamic capabilities such as market sensing and customer engagement in the context of hybrid offerings in international markets. This showcases the wider role of ecosystems in enabling technology firms to develop hybrid offerings.

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Section: Literature Reviewmentioning

confidence: 99%

“…International business scholars are gaining interest in servitization research due to evolving technology dynamics in international markets (Rammal et al, 2022). While servitization literature is growing, however, the research on hybrid offering to date has not presented side-by-side findings for emerging and developed markets.…”

Section: Introductionmentioning

confidence: 99%

Hybrid market offering in the medical technology sector and the role of network configuration: an exploratory assessment in both developed and emerging markets

Khan

Arslan²,

Haapanen³

et al. 2023

IMR

View full text Add to dashboard Cite

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“…Nationalism and protectionism. Since 2015, the rising degree of nationalism and accompanying protectionism around the world have increased entry barriers for trade and FDI in both manufacturing and services (MacIsaac and Duclos, 2020;Rammal et al, 2022). In TCE terms, it increases the search and entry costs for investors and exporters seeking to do business in the foreign nation.…”

Section: Limits To Industry Globalizationmentioning

confidence: 99%

Industry globalization: construct, measurement and variation across industries

Sambharya

Contractor

Rasheed

2022

MBR

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Purpose The purpose of this paper is to identify some of the major issues relating to the conceptualization and operationalization of industry globalization. Findings Globalized industries have four important characteristics: cross-border product flows, cross-border capital flows, dispersal of global value chains and global competition. However, lack of availability of data limits our ability to develop an operationalization that encompasses all these four aspects of globalization. Practical implications The authors identify some of the most important factors driving industry globalization as well as the major impediments to globalization. Originality/value Although the term “globalization” has attained a nearly “taken for granted” status, its meaning is rather vaguely specified and is often context dependent. This paper delineates the domain of the construct and identifies many of the practical issues in operationalizing the construct.

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“…For multinational enterprises (MNEs), bicultural employees can help maneuver the challenges in the contemporary socio-political global business environment. The rise of economic nationalism in many developed countries such as Great Britain and the United States means that the traditional boundary-spanning role undertaken by expatriates during a long-term international assignment may come under scrutiny, and firms will be forced to send managers for short-term business visits, including negotiations (Rammal et al ., 2022). Since the national and ethnic cultural differences between the negotiators have been highlighted as one of the reasons for failure, we would expect firms to reduce this liability by choosing negotiators who have a sound understanding of cultural issues to help overcome the differences between the two parties (Kim and Hubbard, 2007).…”

Section: Introductionmentioning

confidence: 99%

Biculturals in international business negotiations: moving away from the single culture paradigm

Khakhar¹,

Rammal

Pereira

2023

JOCM

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PurposeBiculturals possess higher cultural intelligence than monocultural individuals. This study explores biculturals' key factors and attributes and how their cultural knowledge and identification influence International Business Negotiations (IBNs) and help their firms outperform others.Design/methodology/approachData were collected from semi-structured interviews with 35 bicultural senior managers in Lebanon.FindingsThe findings highlight three essential qualities and behaviors that allow biculturals to act as a bridge between the parties during IBN: adaptability, cultural frame switching (CFS) and creativity.Originality/valueThis study explores the notion of bicultural personnel using their understanding of multiple cultures to be innovative, avoid groupthink and generate new creative ideas that help overcome stalemates during IBNs.

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Economic nationalism and internationalization of services: Review and research agenda

Cited by 31 publications

References 135 publications

Hybrid market offering in the medical technology sector and the role of network configuration: an exploratory assessment in both developed and emerging markets

Hybrid market offering in the medical technology sector and the role of network configuration: an exploratory assessment in both developed and emerging markets

Industry globalization: construct, measurement and variation across industries

Biculturals in international business negotiations: moving away from the single culture paradigm

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