“…Understanding farm diversification from firms' perspectives will therefore overcome the limitations of existing classification schemes. For instance, scholars suggested that agritourism be included as a form of farm diversification, where firms' decisions are driven by goals such as increasing revenues, reducing risks, maximizing the use of resources, cross marketing farm products, and other forms of value-adding [13,34,46,47]. The most dominant of these goals are economic goals [29,30,48].…”