The quite high community activities in urban areas have caused the Bukit Pangonan Urban Forest to become an alternative tourism spot easily accessible by urban communities. There is, however, the need for natural tourism development in regional planning and conservation towards increasing the economic value of these urban forests. Therefore, this study was conducted to analyze the economic value of nature tourism in Bukit Pangonan Urban Forest and its role in environmental conservation. This involved the selection of 100 respondents as samples through incidental sampling techniques. Data was collected using interviews and analyzed quantitatively with the travel cost method and descriptively. The results showed the economic value of the Bukit Pangonan Urban Forest is Rp 4,557,944,880 per year, with visitors having a surplus of Rp 119,433 per visitor per visit and spending Rp 96,630/person/visit with the highest on transportation. The role of urban forests in environmental conservation is quite significant in preventing environmental damage, and it is possible to enhance this through the addition and diversification of tree species, protection of biodiversity, selection of appropriate tree species, development of environmentally friendly tourism facilities, providing conservation education to visitors, and policy support from the government. Moreover, it is also possible for the government to use Bukit Pangonan Urban Forest as a model to develop urban forest tourism in other areas.