“…When attempting to enter the modern retail market, smallholders in developing countries are often constrained by quality requirements (Royer et al, 2016, Jaffee andHenson, 2005). However, contract farming arrangements including the provision of financial services, farming inputs, quality control measures, inspections and market information, can improve the quality and safety of farmers' produce (Boselie et al, 2003, Key and Runsten, 1999, Dries et al, 2009, Tefera and Bijman, 2021. Alongside vertical coordination (VC) via contracts, other institutional arrangements, such as horizontal coordination (HC) through a producer organisation (PO), can help alleviate the concerns faced by smallholders who attempt to link up with modern food chains.…”