“…As many of these venues or sites are located in remote areas within which rich in biological diversity and indigenous cultures (Lai & Nepal, 2000;Badola et al, 2012;Lu & Deng, 2008), ecotourism will not exist without a healthy and attractive physical environment; tranquil, stable, equitable social environment; and educated group of tourists and locals motivated to support measures to protect local environment and culture (Goslings, 1999;Blangy & Mehta, 2006: Honey, 2008Zhang & Lei, 2012). Therefore, one important standpoint that determines the effectiveness of the revitalising approach is the market priorities during the rejuvenation period, and equally important, is to know the ecotourists' needs, satisfaction and experiences they seek for (de la Barre, 2005;Kerstetter et al, 2004;Wallance, 1993;Kriesel 2011).…”