In situ observations, satellite images, and numerical modeling results have shown that the Pearl River plume axis extends alongshore and passes through two separate upwelling regions—one off the Guangdong and Fujian coasts (the Yuedong upwelling) and the other in the Taiwan Bank during the initial and medium stages of the Yuedong upwelling, while it is directed offshore when the Yuedong upwelling is strong. Model experiments are conducted to examine the effects of wind strength and baroclinicity on the upwelling and the corresponding pathway and freshwater transport of the Pearl River plume. The baroclinic effect is important to intensifying the horizontal velocity at the upwelling front and freshwater transport in the northeastern South China Sea. The freshwater transport flux is further decomposed into advection, vertical shear, and tidal pumping components, and advection is the dominant contributor. As the Yuedong upwelling develops, the zone with a relatively high‐pressure gradient moves offshore due to offshore Ekman transport and the shift in the upwelling front, which is responsible for the offshore transport of the river plume. When the river plume is transported to the outer‐shelf, sometimes it can be further entrained into eddies, allowing its export to the open sea.