“…With the retreat of state welfare in the 1990s in Britain, NPOs were encouraged to fill the welfare gap through market competition. As a result, they have become more market-facing and business-like (Akingbola et al , 2020; Maier et al , 2016). This sector has seen the emergence of corporate structures (King, 2017; Diaz and Rees, 2020); consumerism (changed attitudes of beneficiaries and funders, Lorimer, 2010; Young, 2020); and commodification (commercialization of NPOs' activities and output, Logan and Wekerle, 2008; Young, 2020).…”