“…At the same time, normative restrictions regulating economic activity are all values and socio-cultural, socio-environmental priorities of modern society, which are documented in the Universal Declaration of Human Rights, Human Development Goals, Sustainable Development Concepts, Decent Work Concepts and others, and indirectly implemented in modern mechanisms. economic efficiency through new social institutions: social trust, social quality [23], social responsibility and others. Based on this, the basic principle of the theoretical and reference model of qualitative economy is embodied in the mechanism of subjective influence of people and their associations through the formation and specificity of their constructive needs (according to the law of needs), economical use and optimization of production methods to create conditions to improve the quality of their lives and the growth of human potential within the value-normative field, which indirectly allows to influence the conditions of their existence.…”