Editorial: Introduction to this Special Issue: English for Academic and Professional Purposes in the Digital Era

But then something happened: A critical multimodal genre analysis of corporate image repair videos

“…Although the majority of studies in ESP have to date been predominantly concerned with the linguistic mode of diverse genres, over the last 10 years increased attention has been paid to multimodality reflecting the fact that communication in specialised contexts is an outcome of diverse and intertwined multimodal practices (Prior, 2013). Most ESP research concerned with multimodality has overwhelmingly focused on academic settings (Hafner & Pun, 2020;Prior, 2013). Lesser attention has been paid to other professional contexts, specifically workplace or business settings despite the large body of ESP research on English for Business Communication (EBC) (Bhatia & Bremner, 2012).…”

Using a digital scientific communication genre to improve students’ oral skills

“…The preparation of a script enabled students to focus on grammatical and lexical accuracy and extend their grammatical and lexical repertoire in the discipline. The use of a multimodal approach was therefore not found to lessen attention to language, a concern that was recently raised in the literature (Hafner & Pun 2020). The second step was to prepare the visuals (drawings, printed pictograms or animations).…”

Multimodal stance and engagement in digital video methods articles

“…In addition, they also make it possible for specialists to connect with more diverse audiences including both specialists and non-specialists, for example in social media or through blogs. There is now a considerable amount of research that examines the effect of such innovations and the emergence of digital, multimodal genres in academic and professional settings, with a number of special issues and volumes dedicated to this topic (e.g., Kuteeva & Mauranen, 2018;Luzón & Pérez-Llantada, 2019hafner & Pun, 2020;. This research shows how the contemporary communicative landscape requires specialists to navigate an expanded repertoire of genres, as they go about their professional lives.…”