„Edmund, Essen ist fertig“

Lessinger, Eva-Maria; Moke, Markus; Holtz‐Bacha, Christina

doi:10.1007/978-3-322-80461-7_11

Cited by 26 publications

(9 citation statements)

References 5 publications

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“…Our method of presenting the posters for 10 seconds may be questioned since previous research has shown that the typical time of attention allocated to political posters is shorter (Lessinger et al, 2003). However, since presentation time was held constant in all treatment groups, differences in effects cannot be attributed to viewing time.…”

Section: Effects Of Right-wing Populist Political Advertising 22mentioning

confidence: 98%

“…Given their high visibility in public spaces, it is difficult for the average citizen to avoid them; yet, their omnipresent prominence has to Effects of Right-Wing Populist Political Advertising 5 compete with short spans of attention: While up to approximately 85% of the population is reached by political posters, only few seconds are allocated to their reception (Lessinger, Moke, & Holtz-Bacha, 2003). Due to this short time span, posters focus on short slogans, simple language, and emotional pictures.…”

Section: Mediated Stereotypes In Political Advertisements and Their Ementioning

confidence: 99%

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Effects of News Stereotypes on the Perception of Facial Threat

Arendt

Steindl

Vitouch

2015

Journal of Media Psychology

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Abstract. We investigated the effects of antiforeigner political advertisements on implicit and explicit stereotypes. While stereotypical associations may become automatically activated (implicit stereotypes), individuals can reject these thoughts and decide not to use them for an overtly expressed judgment (explicit stereotypes). We hypothesized that even if citizens negated stereotypical content, advertisements might still affect implicit stereotypes. This hypothesis was tested using an experiment where participants (N = 186) were exposed to zero, two, four, or six stereotypical advertisements. The results showed that stereotypical advertisements did not influence explicit stereotypes but did influence implicit stereotypes, even in critical recipients who negated the stereotypical content.

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Section: Effects Of Right-wing Populist Political Advertising 22mentioning

confidence: 98%

Section: Mediated Stereotypes In Political Advertisements and Their Ementioning

confidence: 99%

Effects of News Stereotypes on the Perception of Facial Threat

Arendt

Steindl

Vitouch

2015

Journal of Media Psychology

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“…Third, due to their omnipresence in phases of campaigning, political posters reach a greater share of the electorate compared with news appearances or televised spots. In fact, approximately 75% of the population is reached by political posters during an electoral campaign (Schmitt-Beck & Wolsing, 2010; see also Lessinger et al, 2003).…”

Section: Right-wing Populist Advertisingmentioning

confidence: 99%

“…Posters need to convey the intended message as fast and easy as possible (Dumitrescu, 2010). The reason is that only few seconds are allocated to the processing of political posters (Lessinger, Moke, & Holtz-Bacha, 2003). As a consequence, populist parties make use of simple and strongly emotional content such as negative images of immigrants and threatening slogans.…”

mentioning

confidence: 99%

The Effects of Anti-Immigrant Right-Wing Populist Ads on Implicit and Explicit Attitudes: A Moderated Mediation Model

Matthes

Schmuck

2015

Communication Research

116

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Across Europe, the use of negative portrayals of immigrants in populist political advertising has dramatically increased. An experimental study tested the underlying mechanisms and boundary conditions for the effects of such ads on explicit and implicit attitudes toward foreigners. Findings revealed that populist ads strengthened intergroup anxiety and negative stereotypes for voters with lower educational degrees. This, in turn, led to more negative explicit attitudes. However, we observed stronger effects of populist ads on implicit attitudes for individuals with higher educational degrees. The necessity of including explicit as well as implicit measures in political communication research is discussed. Keywords political advertising, right-wing populism, implicit attitudes, IAT The use of negative portrayals of immigrants in populist political advertising has dramatically increased over the last few decades (

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“…Lessinger und Moke 1999;Geise und Brettschneider 2010), den Motiven und (visuellen) Kommunikationsstrategien der Kampagnen (vgl. Lessinger et al 2003;Lieske 2006;Lessinger und Holtz-Bacha 2010), den psychologischen und symbolischen Wirkungen der farbgestaltung (vgl. Holtz-Bacha und Lessinger 2006) oder der emotionalen Reaktion auf Kandidatenplakate (vgl.…”

Section: Introductionunclassified

„Unser Land kann mehr…“

Geise

2010

Z Politikberat

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Zusammenfassung: Der Artikel untersucht die visuellen Kommunikationsstrategien im Bundestagswahlkampf 2009, dem "Wahlkampf ohne Leidenschaft", aus kommunikationswissenschaftlicher und kommunikationsstrategischer sicht. Drei Perspektiven bilden den theoretischen Hintergrund zu dieser Analyse: erstens die Betrachtung des kommunikativen umfelds im Wahlkampf. Die Analyse nimmt hierbei die politischen, sozialen und wirtschaftlichen Rahmenbedingungen in den Blick, die den Wahlkampf 2009 geprägt haben. zweitens integriert die Analyse kommunikationswissenschaftliche Erkenntnisse zur spezifischen Funktions-und Wirkungslogik Visueller Politischer Kommunikation. Hierbei wird Visuelle Kommunikation als vielschichtiges und komplexes Phänomen begriffen, für dessen Verständnis vor allem auch Prozesse der Wahrnehmung und Informationsverarbeitung zu berücksichtigen sind. Diese beiden zugänge werden drittens ergänzt durch die ergebnisse zweier studien zum Plakatwahlkampf, die an der universität Hohenheim im Bundestagswahlkampf im Herbst 2009 sowie im Vorfeld des "Wahlmarathons" im frühjahr 2009 durchgeführt wurden. Schlüsselwörter: Visuelle Wahlkampfkommunikation · Strategien der Visualisierung · Visuelle Politische Kommunikation · Bundestagswahl 2009 · Wahlplakat"Our country can do better…" - Visual campaign strategies and election poster communication during the 2009 German parliamentary elections Abstract: this article provides an analysis of the 2009 German parliamentary elections campaign, focussing on aspects of visual political communication on the example of election posters.In the light of a striking gap between the elaborate usages of visual elements in election campaigning and the lack of profound scientific research in this field, three different perspectives are used to evaluate the campaign. first, the preconditions as social, economic and political context of the campaign are worked out and an overview of the general course of the campaign is provided. Secondly, findings of the function and selection logic of visual political communication as a complex and multi-layered process are outlined. thirdly, based on results of two controlledz Politikberat (2010) 3:151-175

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„Edmund, Essen ist fertig“

Cited by 26 publications

References 5 publications

Effects of News Stereotypes on the Perception of Facial Threat

Effects of News Stereotypes on the Perception of Facial Threat

The Effects of Anti-Immigrant Right-Wing Populist Ads on Implicit and Explicit Attitudes: A Moderated Mediation Model

„Unser Land kann mehr…“

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