Three-dimensional forming of paperboard is commonly done by a press forming process, which has been widely researched. However, the process cycle of the press forming of paperboard trayshas not yet been completely optimized due to limited adjustability and unsophisticated mechanical structure of commonly used forming equipment. The object of this study is to optimize the force curve of stroke to improve product quality without compromising the production rate using LUT Adjustable Packaging Line prototype for practical evaluation of formability and multibody dynamics software MSC Adams for simulation. Several process parameters were investigated with different process cycles to study their effect on the quality of the formed products. With optimized male mould speed, acceleration and speed of the blank could be reduced, which led to significantly reduced rupturing tendency without compromising the production speed. It was also found that a constant blank holding force should be used to achieve acceptable tray quality, although this results in a significantly increased surface pressure applied to the formed substrate.It was also discovered that a novel male mould attachment, which included a pressing force adjustment system that utilized a spring set with an adjustable preload, made it possible to control the force distribution between different forming tools during the dwelling phase of the process cycle in an improved way. Utilization of the method used in this paper leads to a better tray quality without compromising the production efficiency. Furthermore, this can increase the number of possible package applications for sustainable materials, such as paperboard.