Effect of brand name and price on business to business (B2B) success: an empirical study on sample of food hypermarket retailers in Amman city

Al‐Hawary, Sulieman Ibraheem Shelash; Al-Nady, Bahaà Abdul-Hafez Attallah; Alolayyan, Main Naser

doi:10.1504/ijicot.2013.059728

Cited by 3 publications

(4 citation statements)

References 65 publications

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“…Companies seek marketing strategies that enhance customer loyalty. Companies that use the internet face greater challenges when customers are considering benefits, costs, and quality of information, and are comparing prices with those of competitors (Lynch & Ariely, 2000;Al-Hawary & Harahsheh, 2014;Al-Hawary, 2013). Repeat purchases and the recommendation of a product or service to friends and relatives are demonstrations of customer loyalty (Khan & Fasih, 2014).…”

Section: E-loyaltymentioning

confidence: 99%

“…EFA is a statistical method used to condense numerous sub-variables into broader primary variables (Al-Hawary et al, 2013). It also uncovers underlying dimensions that define latent constructs (Williams et al, 2010).…”

Section: Validity and Reliabilitymentioning

confidence: 99%

“…Most previous studies describe loyalty as a repeat purchase of a product or service (Homburg & Rudolph, 2001;Al-Hawary, 2013;Mohammad, 2017;Alshurideh et al, 2017;Mohammad, 2012). Consumer loyalty is, in essence, a customer's faithfulness to a particular service or brand (Amin, 2016).…”

Section: E-loyaltymentioning

confidence: 99%

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Electronic Loyalty of Islamic Banks in Saudi Arabia

Alsheikh

2023

International Journal of Customer Relationship Marketing and Management

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This paper aims to explore the impact of electronic customer relationship management practices (website quality, ease of use, customer privacy, and information quality) on the customer electronic loyalty. The population of this study is customers of the Islamic banks in Saudi Arabia. The questionnaire is used as a basic tool in the survey related to the current research. The hypothesized structural equation model was tested using the AMOS software version 20. The study has found that with respect to the bank customers, e-CRM has a significant impact on electronic customer loyalty. Based on the results of the study, bank managers and decision makers should focus more on the optimal distribution of the available resources and strengthening their electronic relationship with customers in order to attract more customers, retain existing customers, and get rid of less profitable customers.

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Section: E-loyaltymentioning

confidence: 99%

Section: Validity and Reliabilitymentioning

confidence: 99%

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Electronic Loyalty of Islamic Banks in Saudi Arabia

Alsheikh

2023

International Journal of Customer Relationship Marketing and Management

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“…According to Nolcheska (2017), social networks in the current business environment have emerged as important platforms from where brands are extending their campaigns and marketing strategies, associating their brands with customers, and where customers are sharing their experiences, opinions, and knowledge. This has resulted in making a huge influence on the ways customers make purchase decisions (Al-Hawary et al, 2013). Apart from that, the concept of electronic word of mouth (eWOM) is regarded as another important aspect that holds the potential to influence customer purchase decision.…”

Section: Introductionmentioning

confidence: 99%

The Effect of Selected Marketing Activities and Promotions on the Consumers Buying Behavior

Alhalalmeh

AL-khawaldah

Mohammad

et al. 2022

Business: Theory and Practice

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The core purpose of this study is to determine the impact of electronics marketing (word of mouth), perceived value, and social networking on customer buying behaviour through customer trust in the context of cosmetic industry of Jordan. To accomplish the main research objective, the study has followed SEM technique for analysing collected data. For data collection, the use of survey questionnaire has been made, in which data was collected from total 223 respondents. The results of this study confirm the significant impact of perceived value on customer trust and customer buying behaviour, whereas electronic marketing (word of mouth) was found to have insignificant impact on both customers buying behaviour and customer trust. Findings also revealed the significant impact of social networking networks on customer buying behaviour. However, its impact on customer trust was insignificant. With respect to mediating effect, customer trust significantly mediates the association between perceived value and customer buying behaviour.

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